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๐Ÿ‘Ÿ 2019๋…„ ํ•œ ํ•ด ๋™์•ˆ ๊ฐ€์žฅ ๋น„์‹ธ๊ฒŒ ์žฌํŒ๋งค๋œ ์Šค๋‹ˆ์ปค์ฆˆ 1~9์œ„ ์ค‘ Nike๊ฐ€ 8๊ฐœ (๋‚˜๋จธ์ง€ ํ•˜๋‚˜๋„ Nike๊ฐ€ ์†Œ์œ ํ•œ Converse) ๋‘์–ด ๋‹ฌ ์ „ ๋ฏธ๊ตญ ํˆฌ์ž์€ํ–‰ Cowen & Company

๐Ÿ‘Ÿ 2019๋…„ ํ•œ ํ•ด ๋™์•ˆ ๊ฐ€์žฅ ๋น„์‹ธ๊ฒŒ ์žฌํŒ๋งค๋œ ์Šค๋‹ˆ์ปค์ฆˆ 1~9์œ„ ์ค‘ Nike๊ฐ€ 8๊ฐœ (๋‚˜๋จธ์ง€ ํ•˜๋‚˜๋„ Nike๊ฐ€ ์†Œ์œ ํ•œ Converse) ๋‘์–ด ๋‹ฌ ์ „ ๋ฏธ๊ตญ ํˆฌ์ž์€ํ–‰ Cowen & Company (โ—์“ธ๋ชจ์—†๋Š” ์ •๋ณด์ง€๋งŒ ์ถ”์–ต ๋‹๋Š”- G๋งˆ์ผ“์˜ 2006๋…„ Nasdaq IPO ์ฃผ๊ด€์‚ฌ)๋Š” ์ „ ์„ธ๊ณ„ ์Šค๋‹ˆ์ปค์ฆˆ ๋ฆฌ์„ธ์ผ ์‹œ์žฅ์ด 2025๋…„์— ์•ฝ 7์กฐ ์› ๊ทœ๋ชจ๊นŒ์ง€ ์ปค์งˆ ๊ฒƒ์ด๋ผ๊ณ  ์ถ”์ •ํ–ˆ์—ˆ๋Š”๋ฐ์š”. ์ด์ฏค ๋˜๋ฉด ๋ฆฌ์„ธ์ผ ์‹œ์žฅ ์„ฑ์žฅ์œผ๋กœ Nike์˜ ๊ธฐ์—…๊ฐ€์น˜๊ฐ€ ์šฐ์ƒํ–ฅ ํ•œ๋‹ค๊ธฐ๋ณด๋‹ค, Nike๊ฐ€ ์ด ์‹œ์žฅ์„ MEGA-niche market์œผ๋กœ ๋งŒ๋“ค์–ด๊ฐ€๊ณ  ์žˆ๋Š” ๊ฒŒ ์•„๋‹Œ๊ฐ€ ์‹ถ์Šต๋‹ˆ๋‹ค. ๊ฐ€์žฅ ๋น„์‹ธ๊ฒŒ ํŒ”๋ฆฐ ๊ฑด Off White x Nike Air Force 1 MoMA Low๋กœ, ๊ณต์‹ ํŒ๋งค๊ฐ€ $175 ๋Œ€๋น„ 2143% ๋†’์€ $3,750์— ํŒ๋งค๊ฐ€ ๋˜์—ˆ๋‹ค๋„ค์š”. ๊ณต์œ ๋œ ๋งํฌ์— ์ˆœ์œ„๋ณ„ ์Šค๋‹ˆ์ปค์ฆˆ์˜ ๋ชจ๋ธ๋ช…/ํŒ๋งค๊ฐ€/๋ฆฌ์„ธ์ผ๊ฐ€/์ด๋ฏธ์ง€ ๋ชจ๋‘ ๋ณด์‹ค ์ˆ˜ ์žˆ์œผ๋‹ˆ ๋ณธ์ธ์ด sneakerhead ๊ธฐ์งˆ์ด ์žˆ๋Š”์ง€ ํ™•์ธํ•ด ๋ณด์…”๋„ ์ข‹๊ฒ ์Šต๋‹ˆ๋‹ค.

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