Community

๐Ÿ”ฅ ์Šคํƒ€ํŠธ์—…์ด ์‹คํŒจํ•˜๋Š” 20๊ฐ€์ง€ ์ด์œ  - 1์œ„ 42% ์„ฑ๊ณต์„ ์›ํ•˜๋Š” ์‚ฌ๋žŒ๋“ค์„ ๋ชจ๋‘ ํƒ€์ธ์˜ ์„ฑ๊ณต์Šคํ† ๋ฆฌ๋ฅผ ๋“ค์œผ๋ฉฐ ๊ทธ๊ณณ์—์„œ ๋ฌด์–ธ๊ฐ€ ๋ฐฐ์šธ์ ์„ ์ฐพ์•„๋ƒ…๋‹ˆ๋‹ค! ํ•˜์ง€๋งŒ ๋ฐ˜๋Œ€๋กœ ์‹คํŒจ์‚ฌ๋ก€๋ฅผ ๋ณด๋ฉด์„œ ๋‚˜์˜ ํ˜„์žฌ ์ƒํ™ฉ

๐Ÿ”ฅ ์Šคํƒ€ํŠธ์—…์ด ์‹คํŒจํ•˜๋Š” 20๊ฐ€์ง€ ์ด์œ  - 1์œ„ 42% ์„ฑ๊ณต์„ ์›ํ•˜๋Š” ์‚ฌ๋žŒ๋“ค์„ ๋ชจ๋‘ ํƒ€์ธ์˜ ์„ฑ๊ณต์Šคํ† ๋ฆฌ๋ฅผ ๋“ค์œผ๋ฉฐ ๊ทธ๊ณณ์—์„œ ๋ฌด์–ธ๊ฐ€ ๋ฐฐ์šธ์ ์„ ์ฐพ์•„๋ƒ…๋‹ˆ๋‹ค! ํ•˜์ง€๋งŒ ๋ฐ˜๋Œ€๋กœ ์‹คํŒจ์‚ฌ๋ก€๋ฅผ ๋ณด๋ฉด์„œ ๋‚˜์˜ ํ˜„์žฌ ์ƒํ™ฉ์„ ์ ๊ฒ€ํ•˜๋Š” ๊ฒƒ๋„ ์ข‹์€ ์‹œ๋„์ง€ ์•Š์„๊นŒ์š”?. ๊ทธ๋Ÿฐ์˜๋ฏธ์—์„œ ์ž˜ ์ •๋ฆฌ๋˜์–ด ์žˆ๋Š” ๊ธ€์„ ๋ฐœ๊ฒฌํ•ด์„œ ์Šคํƒ€ํŠธ์—…์ด ์‹คํŒจํ•˜๋Š” ์ด์œ ๋ฅผ ๊ฐ€์ ธ์™”๋Š”๋ฐ ์ด์ค‘์— ํ•ด๋‹นํ•˜๋Š” ๊ฒŒ ๋งŽ๋‹ค๋ฉด ๋น ๋ฅด๊ฒŒ ๋ฌด์–ธ๊ฐ€ ๋ฌธ์ œ๊ฐ€ ์กด์žฌํ•˜์ง€๋งŒ ์ธ์ง€ํ•˜์ง€ ๋ชปํ•˜๊ณ  ์žˆ๋˜๊ฑด ์•„๋‹Œ์ง€ ํ™•์ธํ•ด๋ด์•ผ ํ•  ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. ๐ŸŽฏ20๊ฐ€์ง€ ์ด์œ  1. ์‹œ์žฅ ๋‹ˆ์ฆˆ๊ฐ€ ์—†๋Š” ๋น„์ง€๋‹ˆ์Šค ๋ชจ๋ธ, No market need 2. ํ˜„๊ธˆ์˜ ๊ณ ๊ฐˆ, Ran out of cash 3. ํŒ€๊ตฌ์„ฑ ์‹คํŒจ, Not the tight team 4. ๊ฒฝ์Ÿ์—์„œ ์ด๊ธฐ๋ ค๊ณ ๋งŒ ํ•˜๋Š” ๊ฒƒ, Get outcompeted 5. ๊ฐ€๊ฒฉ ๋ฌธ์ œ, Pricing / cost issues 6. ๊ณ ๊ฐ ์นœํ™”์ ์ด ์•„๋‹Œ ์ œํ’ˆ, User un-friendly product 7. ๋น„์ง€๋‹ˆ์Šค ๋ชจ๋ธ์ด ์—†๋Š” ์ƒํ’ˆ, product without a business model 8. ๋ฉ์ฒญํ•œ ๋งˆ์ผ€ํŒ…, poor marketing 9. ๊ณ ๊ฐ ๋ฌด์‹œ, Ignore customers 10. ์ œํ’ˆ ์„œ๋น„์Šค ์ถœ์‹œ ์‹œ๊ธฐ ์‹ค๊ธฐ, product mistimed 11. ์‚ฌ์—… ๋ณธ์—ฐ์— ์ง‘์ค‘ํ•˜ํ•˜์ง€ ๋ชปํ•˜๊ณ  ์‚ฐ๋งŒํ•ด ์ง€๋Š” ๊ฒƒ, Lose focus 12. ๊ณต๋™ ์ฐฝ์—…์ž๊ฐ„ ๋˜๋Š” ํˆฌ์ž์ž์™€ ๋ถˆํ™”, Disharmony among Team/Investors 13. ์‚ฌ์—… ์ „ํ™˜ ํ›„ ์‹คํŒจ, Pivot gone bad 14. ์—ด์ •์˜ ๋ถ€์กฑ, Lack passion 15. ์ง€์—ญ ํ™•์žฅ์˜ ์‹คํŒจ, Failed geographical expansion 16. ์ž๊ธˆ ์กฐ๋‹ฌ ์‹คํŒจ / ํˆฌ์ž์ž ๊ด€์‹ฌ ๋ถ€์กฑ, No financing / investor interest 17. ๋ฒ•๊ณผ ๊ทœ์ œ(Legal challenges) 18. ๋„คํŠธ์›Œํฌ๋ฅผ ํ™œ์šฉํ•˜์ง€ ์•Š์€ ๊ฒƒ(Donโ€™t use Network) 19. ์ง€์ณ ๋‚˜๊ฐ€ ๋–จ์–ด์ง€๋Š” ๋ฒˆ์•„์›ƒ(Burn out) 20. ์‚ฌ์—… ์ „ํ™˜์˜ ์‹คํŒจ, Failure to pivot ๋ฌผ๋ก  ์œ„์˜ ๋ชฉ๋ก๋“ค์— ํ•ด๋‹นํ•œ๋‹ค๊ณ  ํ•ด์„œ ๊ทธ๊ฒƒ์ด ๋ฌด์กฐ๊ฑด ์‹คํŒจ๋ฅผ ์•ผ๊ธฐํ•˜์ง€๋Š” ์•Š์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ์œ„์˜ ์ ๊ฒ€์‚ฌํ•ญ์„ ์ง€ํ‘œ๋กœ ์‚ผ๋Š”๋‹ค๋ฉด ๊ฐ๊ด€์ ์ธ ์ž๊ฐ€์ ๊ฒ€์ด ๊ฐ€๋Šฅํ•˜๊ณ  ์ด๊ฒƒ์ด ์„œ๋น„์Šค๋ฅผ ๋ฐœ์ „์‹œํ‚จ๋‹ค๊ณ  ์ƒ๊ฐํ•ด์š”.

์•Œ๋ฆผ

์•Œ๋ฆผ์ด ์—†์Šต๋‹ˆ๋‹ค