Community

๐Ÿ—’ [์„ฑ์žฅ์„ ์œ„ํ•œ ๋ฐ์ผ๋ฆฌ ์•„ํ‹ฐํด] '๋””์ž์ธ' ์ตœ๊ทผ ์ ์  ๋” ์ค‘์š”์„ฑ์ด ๋†’์•„์ง€๊ณ  ์žˆ๋Š” UX Writing์— ๋Œ€ํ•œ ๊ธ€์ž…๋‹ˆ๋‹ค. B2B SaaS ์—์„œ๋Š” ํŠน์ˆ˜ํ•œ ๋„๋ฉ”์ธ์—์„œ๋งŒ ํ†ต์šฉ๋˜๋Š” ์ „๋ฌธ์šฉ์–ด๋“ค์ด ์‚ฌ์šฉ๋˜๋Š”

๐Ÿ—’ [์„ฑ์žฅ์„ ์œ„ํ•œ ๋ฐ์ผ๋ฆฌ ์•„ํ‹ฐํด] '๋””์ž์ธ' ์ตœ๊ทผ ์ ์  ๋” ์ค‘์š”์„ฑ์ด ๋†’์•„์ง€๊ณ  ์žˆ๋Š” UX Writing์— ๋Œ€ํ•œ ๊ธ€์ž…๋‹ˆ๋‹ค. B2B SaaS ์—์„œ๋Š” ํŠน์ˆ˜ํ•œ ๋„๋ฉ”์ธ์—์„œ๋งŒ ํ†ต์šฉ๋˜๋Š” ์ „๋ฌธ์šฉ์–ด๋“ค์ด ์‚ฌ์šฉ๋˜๋Š” ํ™˜๊ฒฝ์ผ ๊ฐ€๋Šฅ์„ฑ์ด ๋” ๋†’์Šต๋‹ˆ๋‹ค. ์ดˆ๋ณด ์‚ฌ์šฉ์ž๋“ค์—๊ฒ ์ž˜ ์“ฐ์ด์ง€๋„ ์•Š๊ณ  ์ •ํ™•ํ•œ ์˜๋ฏธ๋ฅผ ์ดํ•ดํ•˜๊ธฐ ํž˜๋“  ์ „๋ฌธ์šฉ์–ด๋ฅผ ๋Œ€์‹œ๋ณด๋“œ์—์„œ ๋งŒ๋‚˜๋Š”๊ฑด ํ”„๋กœ๋•ํŠธ ์‚ฌ์šฉ์„ฑ์„ ์ €ํ•ดํ•˜๋Š” ํฐ ์š”์ธ์ธ๋ฐ์š”, ๊ทธ๋ ‡๋‹ค๊ณ  ๋งˆ์Œ๋Œ€๋กœ ์šฉ์–ด๋ฅผ ํ’€์ดํ•ด๋ฒ„๋ ค ์–ด๋””์—์„œ๋„ ์“ฐ์ด์ง€ ์•Š๋Š” ๋‹จ์–ด๋กœ ๋งŒ๋“ค์—ˆ๋‹ค๊ฐ„ ์ž˜๋ชป๋œ ์ •๋ณด ์ „๋‹ฌ์„ ํ•  ์ˆ˜๋„ ์žˆ๊ณ  ์ถ”ํ›„ ํ•ด๋‹น ์‚ฌ์šฉ์ž๊ฐ€ ์ •ํ™•ํ•œ ์šฉ์–ด๋ฅผ ์ตํ˜€ ๋„๋ฉ”์ธ์˜ ์ „๋ฌธ๊ฐ€๋กœ ์„ฑ์žฅํ•˜๋Š”๊ฒƒ์„ ๋ฐฉํ•ดํ•  ์ˆ˜๋„ ์žˆ์–ด ์œ ์˜ํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. ์ด ๊ธ€์—์„  ์ด๋Ÿฌํ•œ ์ž๊ณค(Jargon, ๋„๋ฉ”์ธ ์ „๋ฌธ์šฉ์–ด)๋ฅผ ์–ด๋–ป๊ฒŒ ์‚ฌ์šฉํ•ด์•ผํ•˜๋Š”์ง€์— ๋Œ€ํ•ด ๊ณ ๋ฏผํ•˜๊ณ  ๊ฐ€์ด๋“œ ํ•ฉ๋‹ˆ๋‹ค. --- ๐Ÿ”Š B2B ๋””์ž์ด๋„ˆ๋“ค์˜ ๋ชจ์ž„ ์†Œ๊ฐœ B2B ํ”„๋กœ๋•ํŠธ๋ฅผ ๋งŒ๋“ค๊ณ  ์žˆ๋Š” B2B ๋””์ž์ด๋„ˆ๋“ค์€ B2C ๋””์ž์ด๋„ˆ๋ณด๋‹ค ๋” ์–ด๋ ค์šด ๋ฌธ์ œ๋ฅผ ํ’€๊ณ  ์žˆ๋Š” ๊ฒฝ์šฐ๊ฐ€ ๋งŽ์€ ๋ฐ ๋น„ํ•ด ์ž๋ฃŒ, ์ง€์‹, ํ”ผ๋“œ๋ฐฑ์„ ์ฐพ๋Š”๋ฐ๋„ ์–ด๋ ค์›€์„ ๊ฒช๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋” ๋งŽ์€ B2B ํ”„๋กœ๋•ํŠธ ๋””์ž์ด๋„ˆ๋“ค์ด ํ•œ์ž๋ฆฌ์—์„œ ์–ด๋ ค์šด ์ , ๋ฐฐ์šด ์ ์„ ๊ณต์œ ํ•˜๊ณ  ์„œ๋กœ ๋„์›€์ด ๋˜๊ธฐ ์œ„ํ•ด ์ปค๋ฎค๋‹ˆํ‹ฐ๋ฅผ ์šด์˜์ค‘์ž…๋‹ˆ๋‹ค. ๐Ÿ”— B2B ๋””์ž์ด๋„ˆ๋“ค์˜ ๋ชจ์ž„ ๋…ธ์…˜ ๋งํฌ: abit.ly/b2b-designers

์•Œ๋ฆผ

์•Œ๋ฆผ์ด ์—†์Šต๋‹ˆ๋‹ค