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๐Ÿ—’ [์„ฑ์žฅ์„ ์œ„ํ•œ ๋ฐ์ผ๋ฆฌ ์•„ํ‹ฐํด] 'ํ”„๋กœ๋•ํŠธ & ๋ฐ์ดํ„ฐ ๋ถ„์„' ํ”„๋กœ๋•ํŠธ์˜ ์„ฑ์žฅ์„ ์ธก์ •ํ•˜๋Š” ์ง€ํ‘œ๋ฅผ ์œ„ํ•œ ํ”„๋ ˆ์ž„์›Œํฌ๋Š” ์—ฌ๋Ÿฌ ๊ฐ€์ง€๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ๋Œ€ํ‘œ์ ์œผ๋กœ AARRR, HEART, ๋ถ๊ทน์„ฑ ์ง€ํ‘œ ํ”„๋ ˆ์ž„์›Œ

๐Ÿ—’ [์„ฑ์žฅ์„ ์œ„ํ•œ ๋ฐ์ผ๋ฆฌ ์•„ํ‹ฐํด] 'ํ”„๋กœ๋•ํŠธ & ๋ฐ์ดํ„ฐ ๋ถ„์„' ํ”„๋กœ๋•ํŠธ์˜ ์„ฑ์žฅ์„ ์ธก์ •ํ•˜๋Š” ์ง€ํ‘œ๋ฅผ ์œ„ํ•œ ํ”„๋ ˆ์ž„์›Œํฌ๋Š” ์—ฌ๋Ÿฌ ๊ฐ€์ง€๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ๋Œ€ํ‘œ์ ์œผ๋กœ AARRR, HEART, ๋ถ๊ทน์„ฑ ์ง€ํ‘œ ํ”„๋ ˆ์ž„์›Œํฌ๊ฐ€ ์žˆ๋Š”๋ฐ์š”, ์ด ์„ธ ๊ฐ€์ง€ ๋ฐฉ๋ฒ•์„ ํ†ตํ•ฉํ•ด ๋‚ด ํ”„๋กœ๋•ํŠธ์— ๋งž๋Š” ์ง€ํ‘œ๋ฅผ ๋ฐœ๊ฒฌํ•˜๋Š” ๋ฐฉ๋ฒ•์— ๋Œ€ํ•œ ๊ธ€์ž…๋‹ˆ๋‹ค. ๋‚ด ํ”„๋กœ๋•ํŠธ์— ๋งž๋Š” ์ง€ํ‘œ๋ฅผ ์ฐพ๋Š”๊ฒƒ ์™ธ์—๋„ ์‚ฌ์šฉ์ž์˜ ์ „๋ฐ˜์ ์ธ ํ”„๋กœ๋•ํŠธ ์‚ฌ์šฉ ํ”Œ๋กœ์šฐ๋ฅผ ์ ๊ฒ€ํ•˜๋Š”๋ฐ๋„ ๋„์›€์ด ๋˜๋Š” ๋ฐฉ์‹์ž…๋‹ˆ๋‹ค. --- ๐Ÿ”Š B2B ๋””์ž์ด๋„ˆ๋“ค์˜ ๋ชจ์ž„ ์†Œ๊ฐœ B2B ํ”„๋กœ๋•ํŠธ๋ฅผ ๋งŒ๋“ค๊ณ  ์žˆ๋Š” B2B ๋””์ž์ด๋„ˆ๋“ค์€ B2C ๋””์ž์ด๋„ˆ๋ณด๋‹ค ๋” ์–ด๋ ค์šด ๋ฌธ์ œ๋ฅผ ํ’€๊ณ  ์žˆ๋Š” ๊ฒฝ์šฐ๊ฐ€ ๋งŽ์€ ๋ฐ ๋น„ํ•ด ์ž๋ฃŒ, ์ง€์‹, ํ”ผ๋“œ๋ฐฑ์„ ์ฐพ๋Š”๋ฐ๋„ ์–ด๋ ค์›€์„ ๊ฒช๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋” ๋งŽ์€ B2B ํ”„๋กœ๋•ํŠธ ๋””์ž์ด๋„ˆ๋“ค์ด ํ•œ์ž๋ฆฌ์—์„œ ์–ด๋ ค์šด ์ , ๋ฐฐ์šด ์ ์„ ๊ณต์œ ํ•˜๊ณ  ์„œ๋กœ ๋„์›€์ด ๋˜๊ธฐ ์œ„ํ•ด ์ปค๋ฎค๋‹ˆํ‹ฐ๋ฅผ ์šด์˜์ค‘์ž…๋‹ˆ๋‹ค. ๐Ÿ”— B2B ๋””์ž์ด๋„ˆ๋“ค์˜ ๋ชจ์ž„ ๋…ธ์…˜ ๋งํฌ: abit.ly/b2b-designers

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