Community

๐Ÿ—’ [์„ฑ์žฅ์„ ์œ„ํ•œ ๋ฐ์ผ๋ฆฌ ์•„ํ‹ฐํด] '์„ฑ์žฅ์˜ ํ”ผ๋•€๋ˆˆ๋ฌผ' ์Šคํƒ€ํŠธ์—… ์—…๊ณ„์— ์ข…์‚ฌํ•˜๋‹ค๋ณด๋ฉด ๋‹ค์–‘ํ•œ ์šฉ์–ด๋ฅผ ๋งŒ๋‚˜๊ฒŒ ๋ฉ๋‹ˆ๋‹ค. ์—…๋ฌด๋‚˜ ํšŒ์˜ ์ค‘ ๋‚˜๋งŒ ๋ชจ๋ฅด๋Š” ๋‹จ์–ด๋ฅผ ๋ชจ๋‘๊ฐ€ ์ดํ•ดํ•˜๊ณ  ์“ฐ๊ณ  ์žˆ์œผ๋ฉด ๋Œ€ํ™”์˜ ํ๋ฆ„์„ ๋”ฐ

๐Ÿ—’ [์„ฑ์žฅ์„ ์œ„ํ•œ ๋ฐ์ผ๋ฆฌ ์•„ํ‹ฐํด] '์„ฑ์žฅ์˜ ํ”ผ๋•€๋ˆˆ๋ฌผ' ์Šคํƒ€ํŠธ์—… ์—…๊ณ„์— ์ข…์‚ฌํ•˜๋‹ค๋ณด๋ฉด ๋‹ค์–‘ํ•œ ์šฉ์–ด๋ฅผ ๋งŒ๋‚˜๊ฒŒ ๋ฉ๋‹ˆ๋‹ค. ์—…๋ฌด๋‚˜ ํšŒ์˜ ์ค‘ ๋‚˜๋งŒ ๋ชจ๋ฅด๋Š” ๋‹จ์–ด๋ฅผ ๋ชจ๋‘๊ฐ€ ์ดํ•ดํ•˜๊ณ  ์“ฐ๊ณ  ์žˆ์œผ๋ฉด ๋Œ€ํ™”์˜ ํ๋ฆ„์„ ๋”ฐ๋ผ๊ฐ€๊ธฐ ๋ฒ…์ฐน๋‹ˆ๋‹ค. ์Šคํƒ€ํŠธ์—… ์—…๊ณ„์—์„œ ์ž์ฃผ ์‚ฌ์šฉ๋˜๋Š” ์šฉ์–ด๋“ค์„ ์‰ฝ๊ฒŒ ์ดํ•ดํ•  ์ˆ˜ ์žˆ๋„๋ก ๋งŒํ™”๋กœ ํ’€์–ด๋‚ธ ๊ณณ์ž…๋‹ˆ๋‹ค. ๋ฌธ์ œ๋Š” ๋งŒํ™”์ธ๋ฐ ์˜์–ด๋กœ๋œ ๋งŒํ™”๋ผ๋Š” ์ ..? [์ง€ํ‘œ & ๋ถ„์„] A/B Testing, ARR & MRR, LTV/CAC, Cohort Analysis, ARPU & AOV, Churn and Bounce rate, Payback Period, DAU/WAU/MAU [ํ”„๋กœ๋•ํŠธ] Product Market Fit, MVP, Pivot, Growth Hacking, Traction, B2B vs B2C [๋น„์ฆˆ๋‹ˆ์Šค] Burn rate and Runway, Unit Economics, Moat, Bootstrapping vs Raising Funds, Valuation and Stages --- ๐Ÿ”Š B2B ๋””์ž์ด๋„ˆ๋“ค์˜ ๋ชจ์ž„ ์†Œ๊ฐœ B2B ํ”„๋กœ๋•ํŠธ๋ฅผ ๋งŒ๋“ค๊ณ  ์žˆ๋Š” B2B ๋””์ž์ด๋„ˆ๋“ค์€ B2C ๋””์ž์ด๋„ˆ๋ณด๋‹ค ๋” ์–ด๋ ค์šด ๋ฌธ์ œ๋ฅผ ํ’€๊ณ  ์žˆ๋Š” ๊ฒฝ์šฐ๊ฐ€ ๋งŽ์€ ๋ฐ ๋น„ํ•ด ์ž๋ฃŒ, ์ง€์‹, ํ”ผ๋“œ๋ฐฑ์„ ์ฐพ๋Š”๋ฐ๋„ ์–ด๋ ค์›€์„ ๊ฒช๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋” ๋งŽ์€ B2B ํ”„๋กœ๋•ํŠธ ๋””์ž์ด๋„ˆ๋“ค์ด ํ•œ์ž๋ฆฌ์—์„œ ์–ด๋ ค์šด ์ , ๋ฐฐ์šด ์ ์„ ๊ณต์œ ํ•˜๊ณ  ์„œ๋กœ ๋„์›€์ด ๋˜๊ธฐ ์œ„ํ•ด ์ปค๋ฎค๋‹ˆํ‹ฐ๋ฅผ ์šด์˜์ค‘์ž…๋‹ˆ๋‹ค. ๐Ÿ”— B2B ๋””์ž์ด๋„ˆ๋“ค์˜ ๋ชจ์ž„ ๋…ธ์…˜ ๋งํฌ: abit.ly/b2b-designers

์•Œ๋ฆผ

์•Œ๋ฆผ์ด ์—†์Šต๋‹ˆ๋‹ค