Community

๐Ÿ“‘ 2021๋…„ Product-Led Sales(PLS) ๋ฒค์น˜๋งˆํฌ ๋ฆฌํฌํŠธ 1. 2021๋…„ SaaS ์—…๊ณ„์˜ ํฐ ํ…Œ๋งˆ ์ค‘ ํ•˜๋‚˜๋กœ Product-Led Growth(PLG)๋ฅผ ๋“ค ์ˆ˜ ์žˆ๋Š”๋ฐ์š”. 2.

๐Ÿ“‘ 2021๋…„ Product-Led Sales(PLS) ๋ฒค์น˜๋งˆํฌ ๋ฆฌํฌํŠธ 1. 2021๋…„ SaaS ์—…๊ณ„์˜ ํฐ ํ…Œ๋งˆ ์ค‘ ํ•˜๋‚˜๋กœ Product-Led Growth(PLG)๋ฅผ ๋“ค ์ˆ˜ ์žˆ๋Š”๋ฐ์š”. 2. PLG๋ฅผ ๊ทธ๋กœ์Šค ๋ชจ๋ธ๋กœ์„œ ์ฑ„์šฉํ•˜๋Š” SaaS ๊ธฐ์—…์ด ์ฆ๊ฐ€ํ•˜๋Š” ๊ฐ€์šด๋ฐ PLG์˜ ์„ฑ๊ณต์—๋Š” Product-Led Sales๋ผ๊ณ  ํ•˜๋Š” ์•„์šด๋ฐ”์šด๋“œํ˜• ์˜์—…์˜ ์กด์žฌ๊ฐ€ ์ฃผ๋ชฉ์„ ๋ฐ›๊ณ  ์žˆ๋‹ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค. ํ•ด๋‹น ๋ฆฌํฌํŠธ๋Š” PLS์˜ ์‹คํƒœ์— ๋Œ€ํ•ด์„œ ์„œ๋ฒ ์ด ์กฐ์‚ฌํ•œ ๊ฒฐ๊ณผ๋ฅผ ๋ณด์—ฌ์ฃผ๊ณ  ์žˆ์œผ๋‹ˆ ๊ด€์‹ฌ์žˆ์œผ์‹  ๋ถ„๋“ค์€ ์ฐธ๊ณ ํ•˜์‹œ๋ฉด ์ข‹์„ ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค.

์•Œ๋ฆผ

์•Œ๋ฆผ์ด ์—†์Šต๋‹ˆ๋‹ค