Community

๐Ÿ—’ [์„ฑ์žฅ์„ ์œ„ํ•œ ๋ฐ์ผ๋ฆฌ ์•„ํ‹ฐํด] '์›Œํฌ ํ”„๋กœ์„ธ์Šค' ๐Ÿ“ UX ๋””์Šค์ปค๋ฒ„๋ฆฌ ๋‹จ๊ณ„์—์„œ์˜ ๋ฌธ์ œ ์„ค๋ช… ์š”์•ฝ: ๋ฌธ์ œ ์„ค๋ช…์€ ํ•ด๊ฒฐํ•ด์•ผํ•  ๋ฌธ์ œ์— ๋Œ€ํ•œ ๊ฐ„๋žตํ•œ ์„ค๋ช…์ด๋‹ค. UX ๋””์ž์ธ ํ”„๋กœ์„ธ์Šค์˜ ์ดˆ๊ธฐ๋‹จ๊ณ„์ธ โ€˜

๐Ÿ—’ [์„ฑ์žฅ์„ ์œ„ํ•œ ๋ฐ์ผ๋ฆฌ ์•„ํ‹ฐํด] '์›Œํฌ ํ”„๋กœ์„ธ์Šค' ๐Ÿ“ UX ๋””์Šค์ปค๋ฒ„๋ฆฌ ๋‹จ๊ณ„์—์„œ์˜ ๋ฌธ์ œ ์„ค๋ช… ์š”์•ฝ: ๋ฌธ์ œ ์„ค๋ช…์€ ํ•ด๊ฒฐํ•ด์•ผํ•  ๋ฌธ์ œ์— ๋Œ€ํ•œ ๊ฐ„๋žตํ•œ ์„ค๋ช…์ด๋‹ค. UX ๋””์ž์ธ ํ”„๋กœ์„ธ์Šค์˜ ์ดˆ๊ธฐ๋‹จ๊ณ„์ธ โ€˜๋””์Šค์ปค๋ฒ„๋ฆฌโ€™ ์—์„œ ๋ฌธ์ œ ์„ค๋ช…์„ ์ž‘์„ฑํ•˜๋ฉด ๋ฌธ์ œ์— ๋Œ€ํ•œ ๋™์˜ ๋ฐ ์ถ”ํ›„ ํ”„๋กœ์„ธ์Šค์— ๋Œ€ํ•œ ๋ฐฉํ–ฅ์„ ์ œ์‹œํ•  ์ˆ˜ ์žˆ๋‹ค. ๋ฌธ์ œ ์„ค๋ช…์„ ๊ตฌ์„ฑํ•˜๋ ค๋ฉด ๋ฌธ์ œ๊ฐ€ ๋ˆ„๊ตฌ์—๊ฒŒ, ์–ด๋–ป๊ฒŒ ์˜ํ–ฅ์„ ๋ฏธ์น˜๋Š”์ง€, ๋ฌธ์ œ๋ฅผ ํ•ด๊ฒฐํ•˜๋Š” ๊ฒƒ์ด ์™œ ์ค‘์š”ํ•œ์ง€ ์ค‘์ ์„ ๋‘”๋‹ค. โžก๏ธย ๋ฌธ์ œ ์„ค๋ช…์—๋Š” ์•„๋ž˜ ์‚ฌํ•ญ๋“ค์ด ํฌํ•จ๋˜์–ด์•ผ ํ•œ๋‹ค. 1. ๋ฌธ์ œ์˜ ๋ฐฐ๊ฒฝ * ์–ด๋–ค ๋ถ€์„œ/์กฐ์ง์ด ๋ฌธ์ œ๋ฅผ ๊ฒช๊ณ  ์žˆ๋Š”๊ฐ€? ์–ด๋–ป๊ฒŒ ๋Œ€๋‘ ๋˜์—ˆ๋Š”๊ฐ€? ๋ฌธ์ œ์˜ ๊ทผ๋ณธ ์›์ธ ํŒŒํ•ด์น˜๊ธฐ 2. ๋ฌธ์ œ์˜ ์˜ํ–ฅ์„ ๋ฐ›๋Š” ์‚ฌ๋žŒ๋“ค 3. ๋ฌธ์ œ๊ฐ€ ์กฐ์ง์— ๋ฏธ์น˜๋Š” ์˜ํ–ฅ * ๋ฌธ์ œ๊ฐ€ ํ•ด๊ฒฐ๋˜์ง€ ์•Š์•˜์„ ๋•Œ ์กฐ์ง์— ์–ด๋–ค ๊ฒฐ๊ณผ๋ฅผ ๊ฐ€์ ธ์˜ฌ์ง€? ๋น„์šฉ์ด ์–ผ๋งˆ๋‚˜ ๋“œ๋Š”์ง€? โžก๏ธย ๋ฌธ์ œ ์„ค๋ช…์— ๋„์›€์„ ์ฃผ๋Š” 5Ws (๋‹ค์„ฏ๊ฐœ์˜ W) * ์•„๋ž˜ ์งˆ๋ฌธ๋“ค์— ๋Œ€ํ•œ ๋‹ต์„ ํ•œ๋ฒˆ์— ๋‹ตํ•˜์ง€ ์•Š์•„๋„ ๋œ๋‹ค. โ€˜๋””์Šค์ปค๋ฒ„๋ฆฌ' ๋‹จ๊ณ„์—์„œ ํ•ด๊ฒฐํ•ด์•ผํ•  ๋ฌธ์ œ์ด๋ฉฐ ์–ธ์ œ๋“ ์ง€ ๋Œ์•„๊ฐ€์„œ ๋ฌธ์žฅ์— ๋Œ€ํ•œ ๋‹ต์„ ์ถ”๊ฐ€ํ•  ์ˆ˜ ์žˆ๋‹ค. * ๋ˆ„๊ฐ€ ๋ฌธ์ œ์˜ ์˜ํ–ฅ์„ ๋ฐ›๋Š”์ง€? (Whoย is affected by the problem) * ๋ฌธ์ œ๊ฐ€ ๋ฌด์—‡์ธ์ง€? (Whatย is the problem?) * ์–ด๋””์„œ ๋ฌธ์ œ๊ฐ€ ๋ฐœ์ƒํ•˜๋Š”์ง€? (Whereย does this problem occur?) * ์–ธ์ œ ๋ฌธ์ œ๊ฐ€ ๋ฐœ์ƒํ•˜๋Š”์ง€? (Whenย does the problem occur?) * ์™œ ๋ฌธ์ œ๊ฐ€ ๋ฐœ์ƒํ•œ๋Š”์ง€? ์™œ ์ด ๋ฌธ์ œ๊ฐ€ ์ค‘์š”ํ•œ์ง€? (Whyย does the problem occur? Why is the problem important?) โžก๏ธย ๋ฌธ์ œ ์„ค๋ช…์€ ๋ชฉ์ ์— ๋งž๊ฒŒ ์ž˜ ์ž‘์„ฑ๋˜์–ด์•ผํ•œ๋‹ค. * ํ•˜๋‚˜์˜ ๋ฌธ์ œ์— ์ดˆ์ ์„ ๋งž์ถœ ๊ฒƒ * ๊ด€๋ จ ์—†๋Š” ๋ฌธ์ œ๋ฅผ ๋‚˜์—ดํ•˜๋Š” ๊ฑด ๋„ˆ๋ฌด ๋งŽ์€ ๋ฌธ์ œ๋ฅผ ํ•ด๊ฒฐํ•˜๋ ค๊ณ  ์žˆ๋‹ค๋Š” ์‹ ํ˜ธ๋‹ค. * ์†”๋ฃจ์…˜์„ ํฌํ•จํ•˜์ง€ ์•Š๋Š”๋‹ค. * ๋””์Šค์ปค๋ฒ„๋ฆฌ ๋‹จ๊ณ„๋Š” ์ตœ์ ์˜ ์†”๋ฃจ์…˜์ด ๋šœ๋ ทํ•˜๊ฒŒ ๊ทธ๋ ค์ง€์ง€ ์•Š๋Š”๋‹ค. * ๊ฐ„๋žตํ•˜๊ฒŒ ํ•  ๊ฒƒ. * ๋ฌธ์ œ ์„ค๋ช…์„ ๊ฐ„๋‹จํ•œ ๋ฌธ์žฅ์œผ๋กœ ํ‘œํ˜„ํ•  ์ˆ˜ ์žˆ์œผ๋ฉด ๊ทธ ๋ฌธ์ œ์— ์ง‘์ค‘ํ•˜๋Š” ์ด์œ ๋ฅผ ์‚ฌ๋žŒ๋“ค์ด ๋น ๋ฅด๊ฒŒ ์ดํ•ดํ•  ๊ฒƒ์ด๋‹ค. โžก๏ธย ๋ฌธ์ œ๋Š” ํ•ญ์ƒ ๋ถ€์ •์ ์ด์—ฌ์•ผ ํ•œ๋‹ค? ๐Ÿšซย ์˜คํžˆ๋ ค ๊ธฐํšŒ๋ฅผ ํฌ์ฐฉํ•  ์ˆ˜ ์žˆ๋‹ค! * ์šฐ๋ฆฌ์˜ ํ˜„์žฌ ์ƒํƒœ์™€ ๋ฏธ๋ž˜์— ์›ํ•˜๋Š” ๋ชจ์Šต์˜ ์ฐจ์ด๋ฅผ ๊ฐ•์กฐํ•ด์•ผํ•œ๋‹ค. ์šฐ๋ฆฌ๊ฐ€ ๋ชฉํ‘œํ•˜๋Š” ๊ฒƒ์€ ๋ฌด์—‡์ธ์ง€? โžก๏ธย ๋ฌธ์ œ ์„ค๋ช…์„ ํ™œ์šฉํ•˜๋Š” ๋ฒ• * ๋ฌธ์ œ๋ฅผ ์„ค๋ช…ํ•˜๋Š” ๊ฒƒ์€ ๋””์Šค์ปค๋ฒ„๋ฆฌ ๋‹จ๊ณ„๋ฅผ ๊ตฌ์กฐํ™” ํ•˜๊ธฐ ์œ„ํ•œ ์ถœ๋ฐœ์ ์œผ๋กœ ํ™œ์šฉํ•  ์ˆ˜ ์žˆ๋‹ค. ๋ฌธ์ œ์— ๋Œ€ํ•ด ์•Œ๊ณ  ์‹ถ์€ ์—ฌ๋Ÿฌ ์งˆ๋ฌธ๋“ค์„ ํ†ตํ•ด ๋ฌธ์ œ๋ฅผ ๋”์šฑ ๊ตฌ์ฒดํ™” ํ•˜๋ฉฐ โ€˜์ง„์งœ' ๋ฌธ์ œ๊ฐ€ ๋ฌด์—‡์ธ์ง€ ํŒŒ์•…ํ•  ์ˆ˜ ์žˆ๋‹ค -- ์š”์•ฝ ๋ฐ ๋ฒˆ์—ญ: ๊น€์˜ˆ์ง„ --- ๐Ÿ”Š B2B ๋””์ž์ด๋„ˆ๋“ค์˜ ๋ชจ์ž„ ์†Œ๊ฐœ B2B ํ”„๋กœ๋•ํŠธ๋ฅผ ๋งŒ๋“ค๊ณ  ์žˆ๋Š” B2B ๋””์ž์ด๋„ˆ๋“ค์€ B2C ๋””์ž์ด๋„ˆ๋ณด๋‹ค ๋” ์–ด๋ ค์šด ๋ฌธ์ œ๋ฅผ ํ’€๊ณ  ์žˆ๋Š” ๊ฒฝ์šฐ๊ฐ€ ๋งŽ์€ ๋ฐ ๋น„ํ•ด ์ž๋ฃŒ, ์ง€์‹, ํ”ผ๋“œ๋ฐฑ์„ ์ฐพ๋Š”๋ฐ๋„ ์–ด๋ ค์›€์„ ๊ฒช๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋” ๋งŽ์€ B2B ํ”„๋กœ๋•ํŠธ ๋””์ž์ด๋„ˆ๋“ค์ด ํ•œ์ž๋ฆฌ์—์„œ ์–ด๋ ค์šด ์ , ๋ฐฐ์šด ์ ์„ ๊ณต์œ ํ•˜๊ณ  ์„œ๋กœ ๋„์›€์ด ๋˜๊ธฐ ์œ„ํ•ด ์ปค๋ฎค๋‹ˆํ‹ฐ๋ฅผ ์šด์˜์ค‘์ž…๋‹ˆ๋‹ค. ๐Ÿ”— B2B ๋””์ž์ด๋„ˆ๋“ค์˜ ๋ชจ์ž„ ๋…ธ์…˜ ๋งํฌ: https://www.b2b-designers.space

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