[영어기사] 넷플릭스를 뜯어고칠 수 있다면 어떻게 하시겠어요?

### Summary A product manager Shailesh Sharma answers to the questions of how to improve the current services that Netflix presents. He starts his approach to the solution by questioning what is the primary goal of this improvement - new customer acquirement? more revenue? mobile user experience? He clarifies that his goal is to improve user engagement because he thinks it opens up further opportunities to more revenue for Netflix. Then Sharma points out who is the exact target users for more engagement. For that he suggests there are 3 user personas that have different content consuming behaviors. He selects one of the 3 user segements - content discoverers - because they are the most active users among contents consumers and their number is greater thatn the other 2 personas. Sharma assumes that contents discoverers would experience 4 pain points when watching netflix, and defines 2 critical pain points that need to be addressed right away. Finally he suggest 3~4 solutions for each pain point, many of which are based on new metaverse techlology. ### Opinion If you don’t know how to build solid and strong approach to a product analysis without any data-driven skills and evidences, here’s what you read right now. In this article, an experienced product manager Shailesh Sharma suggests a feature improvement of the product that he hasn’t actually managed. He starts his approach by generally assuming, however, he makes highly convincing in the end of this article. He makes this possible by making the critical premises, such as ‘what is a goal of this product improvement’ and ‘who is the target and why‘. He refines his logic by aligning those formers premises when he brings up new premises to the product and customer. Suggesting a product improvement on random premises is obviously weak. But if you can make those premises count by aligning those on solid logic, then you can persuade the audience, furthermore, customers out there in the real market.