백원희

- UX research lead for YouTube Premium initiating company-wide strategic research studies and contribute to product launch with cross-funcitonal leadership -Provided essential research insights to enable the development of new Premium benefits including GenAI features for subscribers

- Spearheaded the establishment and execution of an extensive research program dedicated to Member Growth, with a specific emphasis on enhancing member journey including acquisition & retention and monetization strategies

- Led various qual and quant research studies about user needs and motivations in the Freemium lifecycle with a focus on user acquisition, engagement, Premium conversion, and retention

- Defined and conducted UX projects using both generative and evaluative approaches and helped the team launch a new reporting analytics in IBM Watson Customer Engagement