이서연

스킬: 커뮤니케이션

HRD Enterprise Consultant •Contract Acquisition and Revenue Achievement : Secured 10 contracts in B2B and B2G sectors, generating approximately 300 million KRW in revenue. Orchestrated competitive bidding proposals for conglomerate subsidiaries like Hyundai, Samsung, SK, and CJ, driving widespread company adoption. Achieved a remarkable 200% increase in Annual Recurring Revenue (ARR) through effective sales processes and enhanced team collaboration •Market Entry Strategy and Sales System Establishment : Spearheaded market entry efforts as an Enterprise Sales Launcher in a newly identified market segment. Recognizing the absence of a structured sales system, established sales (AE, SDR) onboarding processes and developed a comprehensive sales playbook to solidify the framework •Sales Training and Performance Enhancement : Implemented targeted sales training resulting in a 6-fold increase in Inbound/MQL to meeting conversion rates. Addressed previous deficiencies in structured SDR and

산업 분야: SaaS, 식음료

• Impact of strategic sales: Generated In/Outbound leads, negotiated contracts, and provided customized consulting to meet HQ needs, resulting in closing 14 franchise deals and 250 location contracts. Proactively cross-sold franchise dashboard and up-selling review management services to fulfill HQ requirements during a management period • Improved sales process : Identified onboarding and communication issues, improved sales processes, documented them in Confluence and created CRM guidelines. Reduced new employee onboarding time by 50% and facilitated 2 franchise deals within the first month • Established Go-To-Market strategy : Led GTM strategy creation for a new D2C product, conducting collaborative sessions with Sales and D2C teams. Resulting in a 3.94% increase in lead-to-opportunity conversion rate and an impressive 38% closure rate after meetings. • Identified business partnership opportunities : Led project, organized partnership meetings. Included in Q1 2024 business plan

Gongjunmo offers recruitment advertising services to public institutions, with a job community of 72M individuals preparing for employment • Led sales and provided business support for recruitment advertising targeting public enterprises/public institutions, resulting in the signing of 25 contracts and achieving sales of 25M KRW, a 150% increase compared to the previous quarter • Offered advertising consulting services to propose advertising products and maximize recruitment efficiency, leading to a 40% increase in repurchase rate and a 10% increase in upselling to existing customers • Supervised the operation of a recruitment community platform, And Managed the full-time sales staff of 2

K-startup 학생창업유망팀 300 선정 - 본선 진출 모의투자대회 520% 달성 (₩260,000,000)

*WISET(Korea Foundation for Women's Science and Technology) Official Instructor (Big Data, Open Source, Employment, Start-up) [lectures] • 2021 Samsung Software Developer Conference Share Session <Samsung Open Source Connects the World!> • 2021 Samsung-JA Korea Startup Playground <Review of Excellent Entrepreneurship Mentoring Activities> • 2022 Samsung-JA Korea Startup Playground <Startup Mentoring Method and Attitude to Activities> • 2022 Samsung Electronics WISET Technology Special Lecture 1st Seminar <Samsung Open Source> • 2022 Jang-hoon High School Big Data Job Mentoring Special Lecture <Big Data A to Z> • 2022 Samsung Electronics WISET Technology Special Lecture 2nd Seminar <Successful Strategy for Employment in the IT Industry> • 2022 Lectures and meetings of the Korea Scholarship Foundation <Start-up and Employment and New Challenges> • 2022 Samsung Software Developer Conference <Growing Software partners, SOS Companions> • 2023 Samsung OpenSource Companions 4th Recruitment B

학사

• 삼성전자 오픈소스 컴패니언즈 2기<br /> • 2021 SSDC(삼성 소프트웨어 개발자 컨퍼런스) 세션 발표<br /> • JA-삼성 창업놀이터 고등팀 교육지원 멘토, 투자대회 운영팀<br /> • SK Careers Editor 15기 (SK바이오팜 채용 정보 취재기자)