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심규섭

Style Theory - Senior Growth Manager

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Growth

Product

Startup

싱가포르 스타트업 Style Theory에서 Senior Growth manager로 일하고 있는 심규섭이라고 해요. 부업으로 다양한 스타트업의 성장을 돕고 있기도 해요.

company

Style TheorySenior Growth Manager

company

AllstayCMO

company

SkyscannerGrowth Manager

company

Expedia KoreaMarketing Manager

company

GroupMSocial Media Manager

company

GrouponSocial Media Specialist

company

Yahoo! KoreaRelevance Analyst

school

수원대학교호텔관광경영학과

심규섭 님의 코멘트

The Adjacent User Theory

Personas Tend To Be The Wrong Tool When trying to answer the question of who they are trying to solve for, product teams often use their stated personas as the answer. But personas, as they are typically defined, have one or more of the following issues: Current User vs Next User – Product personas tend to describe who your current users are. The adjacent user is a forecast of who your next user is so that you can enable the things to make them successful. Too Static – A company will often come up with their personas and anchor on them for years, never evolving and updating them. The definition of your adjacent user should be evolving and changing more frequently as you solve for one and move to another. Too Broad – Personas tend to be too broad to be actionable. Living beneath a lot of persona definitions are many sub-segments. The adjacent user is about having a view on those sub-segments living at the edge of who the product is working for today. Not Based on Usage – Companies often build personas based on demographic factors and emotional needs. While these are valuable for many applications, they won’t help you solve adoption issues for adjacent users unless you also include their usage barriers in your definitions.

심규섭 Style Theory - Senior Growth Manager

Simpson Gyusup Sim

Quara 에서 가장 유명한 글 중 하나 (Andy Johns 의 다른 글도 다 좋습니다) Analytics/Data Science: constant testing, tweaking and repeating Direct Acquisition Marketing Product Development: influence on key parts of the product that help influence or drive growth and engagement Culture: data-driven approach at the company and establishing an aggressive and acceptable appetite for risk, moving fast in the direction of big goals, and utilizing data to help explain why the company may or may not be growing at any given point in time Hiring - 빠른 성장 = 조인하고 싶은 회사 Monetization and Mobile: advertiser acquisition and retention as well as mobile user growth But keep in mind that it is really hard to grow $5.00 to $1,000,000 so if your original principal value is tiny you'll need to focus on improving the principal as well. In short, it's really hard to sustainably grow a terrible product (eg Myspace).

심규섭 Style Theory - Senior Growth Manager

Too Much Creative Marketing is Stifled by Attribution | SparkToro

How Do We Combat Unattributed Marketing? Three ways: We accept that much of marketing is non-attributable, that investments in detailed measurement often cost more than they’re worth, and (perhaps most saliently) that the harder a tactic/channel is to measure, the less competitive and higher-ROI it usually is. We need to intentionally dedicate real budget to serendipitous, hard-to-measure channels and tactics, and justifying them using geographic and/or time-series-based, implied attribution. We have to get great at explaining this conundrum to the people determining where, how much, and whether we can make more creative investments.

심규섭 Style Theory - Senior Growth Manager

Digital Product Management: Modern Fundamentals

University of Virginia Darden School of Business 에서 Digital Product Management:Modern Fundamentals 코스를 Coursera 에서 Free audit 으로 듣고 있습니다. Growth 나Product manager 모두에게 유익한 코스입니다. 이런 유익한 코스를 무료로 들을 수 있다는 것에 무척 감사한 하루입니다. 혹시 유료로 들으실 분은 http://fbuy.me/v/simgyusup <- 50% 할인 받으세요.

심규섭 Style Theory - Senior Growth Manager

Don't Publish On Medium - Brian Balfour

브런치, Medium, 네이버 블로그 등은 owned media 가 아니 (Rented임) 다. 자신의 영향력을 높이려면 audience 를 내가 직접 보유할 수 있는 플랫폼에서 활동하라.

심규섭 Style Theory - Senior Growth Manager

Don't Let Your North Star Metric Deceive You - Brian Balfour

north star metric 을 더욱 잘 사용하는 방법 2. input metrics 와 out metrics 구분하기 3. tradeoff metrics 측정하기

심규섭 Style Theory - Senior Growth Manager

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