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스킬: 데이터 분석, 프로젝트 매니징, 데이터 드리븐 마케팅, 마케팅 퍼널 설계, 브랜드 마케팅

국내 옥외광고 분야 최초로 풀퍼널 데이터 분석 솔루션 F.act를 주도하여 런칭, 광고주 대상 콘텐츠 마케팅 및 홍보 진행 <br /> ● 닐슨미디어코리아와의 협업을 통한 DOOH 시청률 분석 솔루션 태블로 대시보드 기획<br /> ● 옥외광고 타겟팅 상품 ‘클러스터 편성’ 기획 및 아파트DB 통합 관리 시스템 마련을 통한 런칭<br /> ● R 및 태블로 프렙을 이용한 내부 세일즈 히스토리 DB 적재 시스템 개발 기획 및 대시보드 관리<br /> ● B2B 영업 이력 CRM 솔루션 핑거세일즈 설계, 기획 및 프로세스 관리<br /> ● 자체 채널 및 제휴사 채널을 통한 웨비나/강연 및 기고를 통해 솔루션 홍보 진행<br /> ● 데이터 컨퍼런스 주최를 통한 고객사 상담 기회 마련<br /> ● 2022년 빅데이터플랫폼기반분석서비스지원사업 (한국지능정보사회진흥원) 정부 지원금 1억원 확보 및 우수 결과 사례 선정 (경쟁률 3.5:1) “아파트 입주민 페르소나 비지도학습 클러스터링”<br /> ● 2023년 데이터바우처지원사업 (한국데이터산업진흥원) 정부 지원금 6천만원 확보 (경쟁률 8:1) “AI 기반 브랜드 별 타겟 페르소나 분석 및 자동 클러스터 분류” 개발<br />

Discovered new opportunities to boost sales and management efficiency at Smart Media Rep, the broadcaster video content distributor, and media provider. ● Introduced new sales tactics to SMR which led to a spending increase of 134% in agencies and clients in charge: annual deals for strategic clients (ten clients signed for a total of 5.5 billion KRW), English presentation and support for global clients (GroupM, P&G, Hotels.com, Expedia, Apple, Gucci, etc.), agency interview sessions, qualitative ad effect report /w Hankook Research, media kit renewal, sales history data management, and customized targeting proposals ● Successful launch of Keyword Targeting from strategic keyword grouping, valid keyword refinement, and ad server planning which led to 1.5 times higher VTR compared to existing targeting methods ● Strategic targeting line-up and ad server renewal for new platform ‘Youtube’ coverage from understanding Google Ad Manager and Youtube Partner Sales. ● Achieved an S rating in the annual performance evaluation (Top 5%)

Application of marketing innovation to enhance the campaign efficiency and satisfaction level of HQ/local offices while running worldwide scale campaigns in over fifty nations with an annual budget of $30M. ● Established governance by defining the completed media execution process for seamless work-flow and efficiency enhancement: total manual and preparation timeline per role, target analysis methods, KPI full list-up and standard unification, local preparation checklist, and raw data template for history data management ● Launched the first real-time marketing analysis platform, utilizing Salesforce’s marketing intelligence ‘Datorama’ (Optima 2017) ● Cross media strategy building and optimization of budget allocation, ad position, and targeting tactics utilizing Google, Facebook, etc. which led up to a 232% increase in the conversion rate compared to the average of locally managed campaigns ● Achieved an S rating in the annual performance evaluation two years out of three (Top 25%)

Managed McDonald’s integrated digital channels from cooperation with global offices, data-driven marketing for laying the groundwork for e-commerce, and inline digital creative planning with TV creative. ● Overseas collaboration for worldwide campaigns such as Monopoly and the Prosperity Burger ● Prosperity Burger’s KakaoTalk image card generating chatbot event recorded the highest participation: 1.3 million ● Paid media and SEO optimization based on Google Analytics led to McDonald’s corporate website user increase by 133% and McDelivery user increase by 153%

Global digital campaign and media account manager for Auto, Tech, and FMCG. ● Integrated digital channel management including social and KPI oriented media optimization: Audi, DoubleA, Singapore Airlines, Philips, Ferragamo, Smirnoff, and J&B ● Recruited Smirnoff, Paris Baguette, Prudential, J&B, and Yuhan-Kimberly from participating in pitching for new clients. ● Awarded the global best campaign case of Smirnoff (by positioning Smirnoff as a top vodka brand in Korea, 2012) and Philips (by exceeding global participation KPI by 182%, 2013)

- Cultural video production for the Ministry of Culture, Sports and Tourism - University UCC group 'Culture PD' program management - Facebook management