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스킬: 데이터 분석, 프로젝트 매니징, 데이터 드리븐 마케팅, 마케팅 퍼널 설계, 브랜드 마케팅

국내 옥외광고 분야 최초로 풀퍼널 데이터 분석 솔루션 F.act를 주도하여 런칭, 광고주 대상 콘텐츠 마케팅 및 홍보 진행 <br /> ● 닐슨미디어코리아와의 협업을 통한 DOOH 시청률 분석 솔루션 태블로 대시보드 기획<br /> ● 옥외광고 타겟팅 상품 ‘클러스터 편성’ 기획 및 아파트DB 통합 관리 시스템 마련을 통한 런칭<br /> ● R 및 태블로 프렙을 이용한 내부 세일즈 히스토리 DB 적재 시스템 개발 기획 및 대시보드 관리<br /> ● B2B 영업 이력 CRM 솔루션 핑거세일즈 설계, ... 더 보기

Discovered new opportunities to boost sales and management efficiency at Smart Media Rep, the broadcaster video content distributor, and media provider. ● Introduced new sales tactics to SMR which led to a spending increase of 134% in agencies and clients in charge: annual deals for strategic clients (te... 더 보기

Application of marketing innovation to enhance the campaign efficiency and satisfaction level of HQ/local offices while running worldwide scale campaigns in over fifty nations with an annual budget of $30M. ● Established governance by defining the completed media execution process for seamless work-flo... 더 보기

Managed McDonald’s integrated digital channels from cooperation with global offices, data-driven marketing for laying the groundwork for e-commerce, and inline digital creative planning with TV creative. ● Overseas collaboration for worldwide campaigns such as Monopoly and the Prosperity Burger ● Pros... 더 보기

Global digital campaign and media account manager for Auto, Tech, and FMCG. ● Integrated digital channel management including social and KPI oriented media optimization: Audi, DoubleA, Singapore Airlines, Philips, Ferragamo, Smirnoff, and J&B ● Recruited Smirnoff, Paris Baguette, Prudential, J&B, and... 더 보기

- Cultural video production for the Ministry of Culture, Sports and Tourism - University UCC group 'Culture PD' program management - Facebook management