강명진

- Leading Joint Account Squad - Led Growth Squad: 2M+ user growth in 6 month, making Toss Bank as the most growing bank in South Korea

1. Product Manager (2021.03 ~ 2023.06) Hakuna Product Manager ▪ Led the implementation of new live streaming infrastructure to improve professional broadcasting environment, which increased viewers’ live time spent by 10% ▪ Proposed a 1-year roadmap and executed the ‘Metaverse Live’ initiative that grew to 100,000+ MAU by managing 10+ members of product squad ▪ Increased revenue by 5% MoM by developing ‘Newbie Package’, ‘Lucky Spin’, ‘Surprise Gift’ and ‘FLEX’ features ▪ Built data-driven decision-making system for PM team by establishing data label collection policies, data analysis formats and data dashboards 2. Strategy Intern (2020.12 ~ 2021.02) CPO Team ▪ Defined core user of Hakuna Live with analyzing 3,000,000+ user behaviors using Amplitude ▪ Developed and implemented strategies to decrease user acquisition cost with benchmarking 30+ social video applications ▪ Designed 10+ growth strategies to improve retention rate of Azar

▪ Designed 2018, 2019 e-sports strategy of PUBG with 5 people team. ▪ Classified e-sports market to premier, major, minor and described strategies to give the sense of escape.

▪ Designed diabetes management application ▪ Hypothesized the needs of type 2 diabetes patients’ diet and verified it through surveying 50+ people at hospitals and online diabetes cafes. ▪ Benchmarked online cafe, SNS, and other diabetes app and proposed an age segmented group community system that can build a sense of belonging in the app.