Bae Suhyun

*UNION_B: Consulting company that establish startup branding and customer experience-based product strategies 1. Customer experience consulting for all MOT contact points of products and establishment of product strategies and roadmaps in terms of digital solutions (e.g software/app/hardware/contents) 2. Customer experience planning, not product planning - Discover business/product opportunities based on user desire and derive solutions with design thinking methodology 3. Consulting industry area : Healthcare, Consumer Electronics, Startup Business (Sleep-tech, Food-tech)

* FRUM : A creative consulting firm that establishes experience strategies for large IT companies 1. Customer experience strategy consulting to plan customer needs as an experience-based solution, and to connect the solution experience from product/service/marketing/sales to one. - From product conceptualization to actual implementation of product solutions - All off&on integrated experience journey planning - CX index setting & Performance analysis of the customer experience touchpoint 2. Consulting Industry Area : Platform, Consumer Electronics, Offline space and online channel business

1. New product/service development and launch using both design thinking methodologies and agile process; Consumer experience strategy in B2B/B2C market; Go-To-Market strategy; suggests for consumer-oriented solutions based on analytical insights 2. IoT/ AI-based consumer experience solution design; identify new business opportunities, establish data-driven hypotheses, define new product concept through design thinking methodology, prototyping to verify marketability/implementability 3. MVP(Minimal Viable Product) development with hardware/software/contents agile team together; 2017/ 2018 CES innovation award; 2019 Red Dot Award 4. Establishment and operation of external expert panel and customer advisory group 5. In-house consulting project lead; New business building project through extension of existing service for additional sales volume

1. Global shopper experience strategy for smart phone flagship store in 11 countries - Retail strategy & concrete action-plans to enhance shopper experience through quantitative/qualitative analysis; effective merchandising/ planogram and promotional strategies; establish tactics to drive business growth for the consumer experience. - Shopper experience design based on analysis of consumer movement flow / eye tracking - Retail KPI tracking / metrics analysis of store operation efficiency, shelves lineup plan. 2. Digital transformation in retail stores of each countries as follow-up project; digital solution platform for local insight with real-time reporting system

1. Service strategy lead for B2B2C platform based on market intelligence and data-driven operation; FAMUS is portfolio platform to connect and monetize through their talent - New service development and launch; service strategy & process design with design thinking methodologies in FAMUS, which is one of start-ups as a new business & service planning consultant ; successful quick launch of Mobile web & IOS App in 6 months (http://famus.net); service prototyping and beta test for power users for marketability. 2. Service roadmap for long-term & short-term direction; set-up the gating system with performance index in each stage - Data-based service improvement actives; user feedback loop design

* LG: Home Entertainment Division, Smart TV Product PM / IT manufacture,110 subsidiaries 1. Builds new business opportunities and product/service development; many project to improve consumer experience - New business opportunities development; trend analysis for technology / industry / lifestyle; finding future business value with IT technology; refining & shaping the consumer journey for future scenarios; making up working-prototype for validation. 2. Smart TV Product Marketing Management in charge of US/EU/KR (2008~2012); Smart UX design project for gesture/touch based controller, product positioning, pricing strategy, Go-to-Market plan 3. Market sensing; executing ad hoc research and sales performance analysis on a monthly basis

*Ipsos: Global research division / Top 3 global marketing research firm, French head office, 100 subsidiaries, Acquired by Ipsos in 2011 1. Global marketing research project on quantitative / qualitative analysis in charge of IT / FMCG (Project hit rate=31%) - A variety of projects on qualitative & quantitative analysis in multiple countries - Specializing in product conceptualization and product-based content marketing products that combine insights based on quantitative / qualitative analysis. - Strategic direction while communicating with multiple teams as well as with client - Special thanks letter from a US client for the mar-comm proposal.

* GfK: Top 5 global marketing research firm, German head office, 115 subsidiaries 1. Retail Consultant suggesting e-commerce (eg. daum, interpark shopping mall and TV homeshopping etc) and in-store (eg. Samsung/LG store) shopping experiences and product operation strategies at the shelf - Client consultation on industry trend, SKU performance, pricing, campaign and lineup by data analysis

Majored in Statistics, Minored in Business Administration Bachelor of Science (B.Sc.)