CXO, UNION_B
UNION_B에서 제품, 서비스, 경험이 Customer-fit과 Brand-fit을 찾는 과정을 돕고 있습니다. (bae@union-b.co.kr) #고객경험 #리서치 #시장조사 #컨설팅 #프로덕트오너 #브랜딩전략 #사업전략 #전략기획 #콘텐츠전략
스킬
경력 ・ 20년 10개월
2022.01 ~ 현재
*UNION_B: Consulting company that establish startup branding and customer experience-based product strategies 1. Customer experience consulting for all MOT contact points of products and establishment of product strategies and roadmaps in terms of digital solutions (e.g software/app/hardware/conten... 더 보기
2019.07 ~ 2021.12
* FRUM : A creative consulting firm that establishes experience strategies for large IT companies 1. Customer experience strategy consulting to plan customer needs as an experience-based solution, and to connect the solution experience from product/service/marketing/sales to one. - From product ... 더 보기
2016.08 ~ 2019.07
1. New product/service development and launch using both design thinking methodologies and agile process; Consumer experience strategy in B2B/B2C market; Go-To-Market strategy; suggests for consumer-oriented solutions based on analytical insights 2. IoT/ AI-based consumer experience solution de... 더 보기
2015.09 ~ 2016.07
1. Global shopper experience strategy for smart phone flagship store in 11 countries - Retail strategy & concrete action-plans to enhance shopper experience through quantitative/qualitative analysis; effective merchandising/ planogram and promotional strategies; establish tactics to drive business growth for ... 더 보기
2014.09 ~ 2015.09
1. Service strategy lead for B2B2C platform based on market intelligence and data-driven operation; FAMUS is portfolio platform to connect and monetize through their talent - New service development and launch; service strategy & process design with design thinking methodologies in FAMUS, which is o... 더 보기
2008.06 ~ 2013.12
* LG: Home Entertainment Division, Smart TV Product PM / IT manufacture,110 subsidiaries 1. Builds new business opportunities and product/service development; many project to improve consumer experience - New business opportunities development; trend analysis for technology / industry / lifes... 더 보기
2006.08 ~ 2008.06
*Ipsos: Global research division / Top 3 global marketing research firm, French head office, 100 subsidiaries, Acquired by Ipsos in 2011 1. Global marketing research project on quantitative / qualitative analysis in charge of IT / FMCG (Project hit rate=31%) - A variety of projects on qualitative & quantitative ... 더 보기
2004.01 ~ 2006.08
* GfK: Top 5 global marketing research firm, German head office, 115 subsidiaries 1. Retail Consultant suggesting e-commerce (eg. daum, interpark shopping mall and TV homeshopping etc) and in-store (eg. Samsung/LG store) shopping experiences and product operation strategies at the shelf - Client consul... 더 보기
교육
KAIST 경영대학원 - Business Analytics
2023.02 ~ 현재
중앙대학교 - Statistics
Majored in Statistics, Minored in Business Administration Bachelor of Science (B.Sc.)
링크
개발 트렌드부터 Q&A, 네트워킹까지
요즘 개발자들의 필수 커뮤니티, 커리어리