조혜리

decision scientist Looker Studio BI 기획/구축/운영 CDP BI(빅쿼리 기반) 기획/구축/운영 세션 로그와 결합한 데이터드리븐액션 기획/분석/실행 지원

CRM / Retention / Growth Hacking / Membership / MI,CI / 직급 - 과장 R / MS-SQL(SSMS) / Product•Customer Analysis with R

- Managing Target Campaigns in 'CJ ONE' platform for CJ Foodville Brands - Supporting Ad hoc analysis for problem solving in CRM - Big Data Project(ing) - Set up Dash-board System - R / Spotfire / CMS

- Operating DM Targeting System (SAS EG) : A million people a month - Planning the Targeting Algorithm in SQL from Anova / Clustering / Forecasting / Cohort / RFM Analysis - Create a hypothesis using varied variables(Demographic, Local, Culture, Sales variable) - Design a modeling and test and feedback to achieve KPIs. - Managing Bounce rate - Run a LMS Campaign - Operating VOC analysis - LTV simulation - Conducting Data Cleansing(Local data, Personal Grade data..) - Improving DW/OLAP with DBA - Ad-hoc report

ESI PM Retail & Fashion Project - KPI Analysis - Brand Positioning Analysis from Consumer Survey - Building Product Recommendation Tool for forecasting indicator - Participated in several projects(Retail, Fashion) - In-store Marketing Strategy (department) - Customer analysis and channel design and implementation of four stores - led by Text Mining Project from social channel(ex.Naver Cafe etc..) - Ad-hoc report in marketing