김창주

• 광고 2.0 런칭 (2022.02) • 당근비즈니스 런칭 (2022.08) • 전문가모드 및 아웃링크 상품 출시 (2022.10) Product Manager • 지역광고 서비스 (2019.06~) • 지급결제 플랫폼 (2020.02~2020.12) • 선물하기 서비스 런칭 (2020.09~2020.11) • 비즈프로필 서비스 런칭 (2020.07~2021.03) • 당근페이 상위 기획 & 팀 세팅 (2021.01~2021.04)

• Increased sales by 8 times by implementing SEM, paid feeds and remarketing. • Optimized user acquisition channels and conversion rates by funnel analysis. • Improved customer engagement and brand awareness on social media. • Planned and developed online brand shop to strengthen its brand equity. • Expand sales channels to Kakao Gift, Naver Shopping, Lotte.com, Hmall, etc.

• Executed marketing activities of app installs on UAC and Facebook. • Tracked and improved KPIs of UA, behavior and conversion rates on GA. • Conducted ASO and operated content channels of Naver blog and Instagram. • Planned travel application and managed the development project to release iOS. • Led 'Vietnam Hidden Place Contest' on Facebook for content collection and received +1,000 comments.

• Executed joint promotions with hotel partners, and other service like Uber. • Managed day to day campaign performance, leveraging support of agencies. • Planned collaborated with a social media Influencer to hold a customer involved event. • Led O2O partnerships with 500 hotels directly and managed key partners. • Affiliated B2B sales through API integration with Gaja to achieve 30% sales growth.