๐Ÿ—’ [์„ฑ์žฅ์„ ์œ„ํ•œ ๋ฐ์ผ๋ฆฌ ์•„ํ‹ฐํด] '์›Œํฌ ํ”„๋กœ์„ธ์Šค' B2B ํ”„๋กœ๋•ํŠธ๋Š” B2C ํ”„๋กœ๋•ํŠธ๋ณด๋‹ค ์‚ฌ์šฉ์ž์™€ ๋งŒ๋‚˜ ๋ฆฌ์„œ์น˜๋ฅผ ์ง„ํ–‰ํ•˜๊ธฐ ๋” ์–ด๋ ต๊ธฐ ๋•Œ๋ฌธ์— ์…œ๋ก ํ™ˆ์ฆˆ์™€ ๊ฐ™์ด ์ƒ์„ธํ•˜๊ฒŒ ๋ฆฌ์„œ์น˜ ํ•ด์•ผ PMF๋ฅผ ๋‹ฌ์„ฑํ•  ์ˆ˜ ์žˆ๋Š” ๊ฐ€๋Šฅ์„ฑ์ด ๋†’์•„์งˆ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. โ€ข ๋จผ์ € ํ”„๋กœ๋•ํŠธ๊ฐ€ ํ’€๊ณ ์ž ํ•˜๋Š” ๋ฌธ์ œ๋ฅผ ๋ช…ํ™•ํ•˜๊ฒŒ ์ •์˜ํ•  ์ˆ˜ ์žˆ์–ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. ๋ธ”๋กœ๊ทธ์—์„œ๋Š” ์—˜๋ ˆ๋ฒ ์ดํ„ฐ ํ”ผ์น˜์—์„œ ์‚ฌ์šฉํ•˜๋Š” ํ…œํ”Œ๋ฆฟ์œผ๋กœ Product Statement๋ฅผ ๋งŒ๋“œ๋Š” ์˜ˆ์‹œ๋ฅผ ๋“ค์—ˆ์Šต๋‹ˆ๋‹ค. โ€ข ๋˜ ๋งคํฌ๋กœ, ๋ฉ”์†Œ, ๋งˆ์ดํฌ๋กœ 3๊ฐ€์ง€ ๋ ˆ๋ฒจ์—์„œ ๋ฆฌ์„œ์น˜๋ฅผ ํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. ์‹œ์žฅ๊ณผ ๊ฒฝ์Ÿ ์ƒํ™ฉ์— ๋Œ€ํ•ด ์•Œ๊ณ , ์‚ฌ์šฉ์ž์™€ ๊ฒฝ์Ÿ์ž๊ฐ€ ๋ˆ„๊ตฌ์ธ์ง€, ๊ตฌ๋งค์ž์™€ ์‚ฌ์šฉ์ž๊ฐ€ ๋ˆ„๊ตฌ์ธ์ง€ ์•Œ๊ณ , ์‚ฌ์šฉ์ž๋ฅผ ์ธํ„ฐ๋ทฐ ํ•˜์—ฌ ์‚ฌ์šฉ์ž์˜ ์ด์•ผ๊ธฐ๋ฅผ ๋“ค์–ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. --- ๐Ÿ”Š B2B ๋””์ž์ด๋„ˆ๋“ค์˜ ๋ชจ์ž„ ์†Œ๊ฐœ B2B ํ”„๋กœ๋•ํŠธ๋ฅผ ๋งŒ๋“ค๊ณ  ์žˆ๋Š” B2B ๋””์ž์ด๋„ˆ๋“ค์€ B2C ๋””์ž์ด๋„ˆ๋ณด๋‹ค ๋” ์–ด๋ ค์šด ๋ฌธ์ œ๋ฅผ ํ’€๊ณ  ์žˆ๋Š” ๊ฒฝ์šฐ๊ฐ€ ๋งŽ์€ ๋ฐ ๋น„ํ•ด ์ž๋ฃŒ, ์ง€์‹, ํ”ผ๋“œ๋ฐฑ์„ ์ฐพ๋Š”๋ฐ๋„ ์–ด๋ ค์›€์„ ๊ฒช๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋” ๋งŽ์€ B2B ํ”„๋กœ๋•ํŠธ ๋””์ž์ด๋„ˆ๋“ค์ด ํ•œ์ž๋ฆฌ์—์„œ ์–ด๋ ค์šด ์ , ๋ฐฐ์šด ์ ์„ ๊ณต์œ ํ•˜๊ณ  ์„œ๋กœ ๋„์›€์ด ๋˜๊ธฐ ์œ„ํ•ด ์ปค๋ฎค๋‹ˆํ‹ฐ๋ฅผ ์šด์˜์ค‘์ž…๋‹ˆ๋‹ค. ๐Ÿ”— B2B ๋””์ž์ด๋„ˆ๋“ค์˜ ๋ชจ์ž„ ๋…ธ์…˜ ๋งํฌ: abit.ly/b2b-designers

The Essential Guide to B2B Customer Research

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The Essential Guide to B2B Customer Research

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