๐Ÿ—’ [์„ฑ์žฅ์„ ์œ„ํ•œ ๋ฐ์ผ๋ฆฌ ์•„ํ‹ฐํด] '์›Œํฌ ํ”„๋กœ์„ธ์Šค' ํ›Œ๋ฅญํ•œ ํŒ€์›์˜ ์กฐ๊ฑด - Strong Opinions, Weakly Held ์‹ค๋ฆฌ์ฝ˜ ๋ฐธ๋ฆฌ์˜ ๋งŽ์€ ๊ตฌ์„ฑ์›๋“ค์€ ์ž๊ธฐ์˜๊ฒฌ์ด ๊ฐ•ํ•œ ์‚ฌ๋žŒ๋“ค์ด ํ›Œ๋ฅญํ•œ ์ธ์žฌ๋ผ๋Š” ์ผ๋ฐ˜์ ์ธ ๊ฒฌํ•ด๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ์‹ค๋ฆฌ์ฝ˜ ๋ฐธ๋ฆฌ์˜ ํ…Œํฌ ํšŒ์‚ฌ๋“ค์€ ๋ถˆํ™•์‹คํ•œ IT ์‹œ์žฅ์—์„œ ์ƒˆ๋กœ์šด ์ œํ’ˆ์„ ๊ธฐํšํ•˜๊ณ  ๋งŒ๋“ค์–ด๋‚˜๊ฐ€๋Š”๊ฒƒ์ด ์ฃผ๋œ ์—…๋ฌด์ž…๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์ด๋Ÿฐ ์ œํ’ˆ ๊ฐœ๋ฐœ ๊ณผ์ •์€ ๋Š์ž„์—†๋Š” ๊ฒฐ์ •์˜ ์—ฐ์†์ž…๋‹ˆ๋‹ค. ์†Œํ”„ํŠธ์›จ์–ด ์•„ํ‚คํ…์ณ๋ถ€ํ„ฐ ํ™ˆํŽ˜์ด์ง€ ๋ฒ„ํŠผ ์ƒ‰๊น”์— ๋Œ€ํ•œ ๊ฒฐ์ •๊นŒ์ง€ ์„œ๋กœ ๋Š์ž„์—†์ด ํ† ๋ก ํ•˜๊ณ  ๋Œ€ํ™”ํ•ฉ๋‹ˆ๋‹ค. ์ด ๋•Œ ๊ฐ•ํ•œ ์˜๊ฒฌ์„ ๊ฐ€์ง„ ์‚ฌ๋žŒ์ด ์žˆ๋‹ค๋ฉด ๊ฐ•ํ•œ ์‹คํ–‰๋ ฅ์œผ๋กœ ๋น ๋ฅด๊ฒŒ ์ œํ’ˆ ๊ฐœ๋ฐœ์„ ์ง„ํ–‰ํ•  ์ˆ˜ ์žˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์ด ๋•Œ ์˜๊ฒฌ์ด ๊ฐ•ํ•œ ์‚ฌ๋žŒ์ด ๊ณ ์ง‘์ด ์„ธ์„œ ๊ฐœ์ธ์˜ ์˜๊ฒฌ๋งŒ ๋‚ด์„ธ์šฐ๊ณ  ์ƒ๋Œ€์˜ ์˜๊ฒฌ์„ ๋“ฃ์ง€ ์•Š์„ ์ˆ˜๋„ ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฐœ์ „์ ์ธ ์กฐ์ง์„ ๋งŒ๋“ค๊ณ  ๊ฐœ๊ฐœ์ธ์ด ํ›Œ๋ฅญํ•œ ์กฐ์ง์›์ด ๋˜๊ธฐ ์œ„ํ•ด์„œ๋Š” ๋ณธ์ธ์˜ ์˜๊ฒฌ๋งŒ ๊ฐ•ํ•œ ๊ฒƒ์ด ์•„๋‹ˆ๋ผ(Strong Opinions), ๊ทธ ์˜๊ฒฌ์— ๋ฐ˜๋Œ€๋˜๋Š” ์˜๊ฒฌ์ด๋‚˜ ์ •๋ณด์— ๋Œ€ํ•ด ์ ๊ทน์ ์œผ๋กœ ์•Œ์•„๋ณด๊ณ , ๋‚ด ์˜๊ฒฌ์„ ๋ฐ”๊ฟ€ ์ˆ˜๋„ ์žˆ๋Š” ์œ ์—ฐ์„ฑ์„ ์ง€๋…€์•ผ ํ•ฉ๋‹ˆ๋‹ค(Weakly Held). ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์ด ๋ˆ„๊ตฐ๊ฐ€๊ฐ€ ๋ณธ์ธ์˜ ์˜๊ฒฌ๊ณผ ๋‹ค๋ฅธ ์˜๊ฒฌ์„ ๋‚ด์„ธ์› ์„ ๋•Œ ๋‚˜์˜ ๋ง์— ์ธ์ •์„ ํ•ด์ฃผ์ง€ ์•Š์•„ ๊ธฐ๋ถ„์ด ๋‚˜์˜๊ฑฐ๋‚˜ ๋ณธ์ธ์˜ ์˜๊ฒฌ์„ ๊ตฝํžˆ๋Š”๊ฒƒ์„ ์ž์กด์‹ฌ ์ƒํ•ด ํ•ฉ๋‹ˆ๋‹ค. ์กฐ์ง์—์„œ๋Š” ์—ฌ๋Ÿฌ ํŒ€์›๋“ค์ด ํ•จ๊ป˜ ๋” ๋‚˜์€ ๊ฒฐ๊ณผ๋ฅผ ๋งŒ๋“ค์–ด ๋‚ด๊ธฐ ์œ„ํ•ด ์˜๊ฒฌ์„ ์กฐ์œจํ•ด ๋‚˜๊ฐ€๋Š” ๊ณผ์ •์ด ๋Š์ž„์—†์ด ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค. ํ•œ ์‚ฌ๋žŒ์˜ ๊ฐ•ํ•œ ์˜๊ฒฌ์„ ๋ฐ”ํƒ•์œผ๋กœ ์ž˜๋ชป๋œ ๋ชฉํ‘œ๋ฅผ ํ–ฅํ•ด ๋‹ฌ๋ ค๋‚˜๊ฐ€์ง€ ์•Š๊ธฐ ์œ„ํ•ด์„œ๋ผ๋„ ๋‹ค๋ฅธ ์˜๊ฒฌ์— ๋Œ€ํ•ด ์—ด๋ ค์žˆ๋Š” ๋งˆ์Œ์„ ๊ฐ–๊ณ  ๋‚ด ์˜๊ฒฌ์„ ๋’ค์ง‘์„ ์ˆ˜ ์žˆ๋Š” ์œ ์—ฐ์„ฑ์„ ํ•จ๊ป˜ ๊ฐ€์ง„ ์ƒํƒœ๋กœ ์ผํ•˜๋Š” ์ž์„ธ๊ฐ€ ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค. --- ๐Ÿ”Š B2B ๋””์ž์ด๋„ˆ๋“ค์˜ ๋ชจ์ž„ ์†Œ๊ฐœ B2B ํ”„๋กœ๋•ํŠธ๋ฅผ ๋งŒ๋“ค๊ณ  ์žˆ๋Š” B2B ๋””์ž์ด๋„ˆ๋“ค์€ B2C ๋””์ž์ด๋„ˆ๋ณด๋‹ค ๋” ์–ด๋ ค์šด ๋ฌธ์ œ๋ฅผ ํ’€๊ณ  ์žˆ๋Š” ๊ฒฝ์šฐ๊ฐ€ ๋งŽ์€ ๋ฐ ๋น„ํ•ด ์ž๋ฃŒ, ์ง€์‹, ํ”ผ๋“œ๋ฐฑ์„ ์ฐพ๋Š”๋ฐ๋„ ์–ด๋ ค์›€์„ ๊ฒช๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋” ๋งŽ์€ B2B ํ”„๋กœ๋•ํŠธ ๋””์ž์ด๋„ˆ๋“ค์ด ํ•œ์ž๋ฆฌ์—์„œ ์–ด๋ ค์šด ์ , ๋ฐฐ์šด ์ ์„ ๊ณต์œ ํ•˜๊ณ  ์„œ๋กœ ๋„์›€์ด ๋˜๊ธฐ ์œ„ํ•ด ์ปค๋ฎค๋‹ˆํ‹ฐ๋ฅผ ์šด์˜์ค‘์ž…๋‹ˆ๋‹ค. ๐Ÿ”— B2B ๋””์ž์ด๋„ˆ๋“ค์˜ ๋ชจ์ž„ ๋…ธ์…˜ ๋งํฌ: abit.ly/b2b-designers

ํ›Œ๋ฅญํ•œ ํŒ€์›์˜ ์กฐ๊ฑด - Strong Views, Weakly Held

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ํ›Œ๋ฅญํ•œ ํŒ€์›์˜ ์กฐ๊ฑด - Strong Views, Weakly Held

2021๋…„ 11์›” 11์ผ ์˜ค์ „ 5:57

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