Data Scientist, Marketing

Deep dive into marketing performance data to provide insights to marketing leaders and influence the company's marketing strategy Define core marketing metrics that measure the team's success. Set goals, monitor performance, and develop actionable reporting for campaigns and channels Identify and size opportunities to improve marketing effectiveness, influencing marketing roadmap through your insights and recommendations on audience targeting, channel optimization, and messaging effectiveness Develop hypotheses on marketing initiatives, design experiments or causal inference studies, analyze the results, and make recommendations based on impact to key metrics Build a data-driven marketing culture from the ground up by establishing foundational marketing analytics best practices and making marketing data more accessible across the company

6+ years of experience in data science or analytics roles, preferably in a marketing or customer acquisition context 3+ years of experience deeply embedded in Marketing teams, turning marketing data into concise and insightful analysis that drives business outcomes Experienced in measuring different types of marketing activities, have a holistic view of how different programs are supporting each other (e.g. brand & growth, consumer & enterprise) Solid technical skills in experimentation and causal inference to measure the incrementality of the spend Experience in building user segmentation to inform marketing strategies A passion for the company's mission of building helpful, honest, and harmless AI Expertise in Python, SQL, and marketing analytics platforms and visualization tools Familiarity with both B2C and B2B/Enterprise marketing analytics A bias for action and urgency, not letting perfect be the enemy of the effective A strong disposition to thrive in ambiguity, taking initiative to create clarity and forward progress A deep curiosity and energy for pulling the thread on hard questions about customer behavior and marketing performance Highly effective written communication and presentation skills, with ability to translate complex analyses into actionable marketing insights Bachelor's degree in a related field or equivalent experience.