Paid Social Marketing Manager, Americas

유료 디지털/소셜 캠페인의 아이데이션, 전략 수립, 실행 및 최적화, 테스트 아젠다와 미디어 플랜 관리, Suspects/MQLs/SQOs/Signups/Go-lives/pipeline/revenue 등 핵심 지표 개선 및 성과 리포팅, 사용자/데이터 기반 paid program 구축 및 최적화, 내부 이해관계자와 협업해 best-in-class paid program 운영, 캠페인 성과 공유 및 로드맵 가시성 확보, 오디언스 관리 협업, 캠페인 효과 분석 후 예산 재배분, 취약점 식별 및 개선 계획 수립.

필수: 7+ years of work experience, 5+ years of paid digital experience(preferably paid social, display, direct response), 2+ years of B2B marketing experience, deep knowledge of digital marketing landscape and best practices(targeting, ad formats, privacy laws), growth marketing concepts(attribution, incrementality), experience articulating requirements to analytics/campaigns/sales strategy and ops/marketing leadership, self-starter, strong problem-solving skills, experience driving experimentation roadmaps, user-first sensibility, excellent written and verbal communication skills, cross-functional collaboration ability. 우대: 10+ years of work experience, 7+ years of paid digital experience, 5+ years of B2B marketing experience(preferably ABM), experience with Marketo or Salesforce, experience driving demand for sales teams and familiarity with sales concepts/processes/metrics.