윤유선

1. Growth CRM Unit Lead (2022.03 ~ 2022.11) • Lead the initial entry of CLASS101+(subscription model) CRM project : user segmentation & projection, acquisition, activation • Lead automation CRM design and operation - based on users' life cycle: designed onboarding for new users, and activation actions for both inactive and active users - based on funnel of actions: defined main funnel of the service, designed automation actions to prevent deviations and increase conversion rates • Analyzed user data and designed dashboards for CRM: Tableau, SQL, Amplitude 2. Growth CRM Marketer (2021.03 ~ 2022.03) • Established and operated a data analytics-based Growth CRM strategy • Managed planning, execution, and performance analysis of CRM using various channels (Push, LMS, Kakao, Email, Modal) • Managed the users' life cycle through user behavior analysis, and improved user indicators. • Managed and improved CRM Dashboard(Tableau) • Planned and operated company-wide promotion/new business/branding content CRM marketing * Braze, Amplitude, Tableau, SQL, Figma, Jira

[Ticket Product Manager] : Planned ticket product, established strategy, planned and operated marketing as a ticket manager of a baseball team. • Ticket planning, strategy development, and operation during the season • Planning and establishing a ticket reservation system (w/ Interpark) • Lead personalized marketing projects • Planning/launching/operating loyalty programs: annual membership, children's membership • Ticket-related alliances and B2B sales • Entry income and expense settlement

• Made Renault Samsung/Nissan/Infinity marketing performance report (weekly, monthly) • CRM Repurchase Campaign Assistance • Monthly Pricing Task Assistance • Participate in the commission review process • Market monitoring (finished cars, capital, credit card companies) • Supported automobile insurance coverage processing • Home page management (updated monthly promotion) *html