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스킬: 디지털 마케팅

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Lead data-informed product development at Banksalad, Korea’s leading mobile app for personal finance management. Guided product teams in setting user hypotheses, conducting impact estimation, designing experiments with target metrics, and making decisions based on experiment results.

Experimentation, Infrastructure - Implemented novel experimention methodologies, including efficient testing of the treatment effects in percentile metrics, detecting heterogeneous treatment effects, and customizing variance reduction techniques - Led ’Experimentation Council’, the experimentation experts group setting best experimentation practices at Airbnb and prioritizing feature requests from product teams to experimentation platform team

Pricing, Marketplace - Investigated statistical selection bias (Winner’s Curse) in the bottom-up attribution process in A/B testing framework for an unbiased estimate of the attribution from experiments