최규강

모바일 세탁 플랫폼 '세탁특공대' - 중장기 사업계획 및 조직별 OKR 수립/관리 - Unit economics에 따른 P&L 분석/추정 - 신규사업 타당성 검토 - Financial Modeling - 경영진 의사결정 지원

여기어때 창업멤버들이 모여 설립된 회사로 "뷰티/헬스 O2O 플랫폼" 준비 - 시장조사 및 아이템 사업타당성 검토 - 예약/결제/광고/정산 도메인 담당

- COO staff 조직 - 전사 사업관리/사업전략 담당 - 사업계획 및 전략/정책 수립 (+세부과제 수립) - KPI 및 지표 수립, 예산 및 실적 관리 - 사업전략 수립을 위한 데이터 분석 및 리서치 - 경영진, 주요 리더와의 긴밀한 협업관계 유지

[Key Responsibility and Talent] - Data driven decision: Managed all of data such as City wise / Fuel wise / Segment wise sales data - Planning a short & Long term company strategy - Analysis sales data and planning a sales strategy (price, marketing, incentive etc) - Analysis India economy & Automotive market trend - Communication with all the related department (communication hub) - People managing skill

[Key Achievement] - Developed new areas of business through cold calling, email and market sector knowledge/intelligence → After analyzing customer needs, expanding the number of solutions and services (sample, technical support, etc) - Managed the entire sales process – identification, pursuit, quotation and technical support (There was no R&D, Marketing person at the time in Korea) - Increased sales by 50% from $ 3M to $ 4.5M in 2014 through Hyundai Motor project - Reported accurate monthly sales forecasting and purchasing order to Team Leader - Provided regular account updates to Regional and Global leadership specifically on progress of new projects and future pipeline - Worked cross-functionally with SCM, Global R&D, CS, Legal Department - Continuous improvement in self-research, learning and readiness on the new product, technology, market trend

마케팅 예산 관련 콘텐츠

마케팅 예산 관련 콘텐츠