๋ฃจ๋‚˜๋‹˜์˜ ํ”„๋กœํ•„ ์‚ฌ์ง„

๋ฃจ๋‚˜

Product Manager

๐ŸŒ“ ์ข‹์€, ๋›ฐ์–ด๋‚œ Retention์€ ๋ช‡ %์ผ๊นŒ? 1. ์—…๊ณ„์— ๋”ฐ๋ผ ํŽธ์ฐจ๊ฐ€ ์žˆ๋‹ค. 2. B2C ์ œํ’ˆ์˜ ๊ฒฝ์šฐ 6๊ฐœ์›” ๋ฆฌํ…์…˜์ด 25%~40% ์‚ฌ์ด๋ฉด ์ข‹์€ ๋ฆฌํ…์…˜์ด๋ผ๊ณ  ๋ณผ ์ˆ˜ ์žˆ๋‹ค. 3. ์—…๊ณ„์™€ ๊ด€๊ณ„์—†์ด ๋‘ ๋‹ฌ ํ›„ ๋ฆฌํ…์…˜์ด 30% ์ •๋„์— ๋‹ฌํ•˜๋ฉด ์ƒ์œ„ 10%๋‹ค. 4. ๋ฆฌํ…์…˜ ๋‹ค์Œ ๋‹จ๊ณ„๋ฅผ ์œ„ํ•ด์„œ ๋›ฐ์–ด๋‚œ ๋ฆฌํ…์…˜์„ ๊ธฐ๋‹ค๋ฆด ํ•„์š”๋Š” ์—†๋‹ค. AARRR์—์„œ Retention์„ ๊ฐ€์žฅ ๋จผ์ € ์žก์œผ๋ผ๋Š” ๋ง์„ ๋งŽ์ด ํ•ฉ๋‹ˆ๋‹ค. ๋ฐ‘ ๋น ์ง„ ๋…์— ๋ฌผ์„ ๋ถ€์–ด๋ดค์ž ์†Œ์šฉ์ด ์—†๊ธฐ ๋•Œ๋ฌธ์ด์ฃ . ๋‹น์—ฐํžˆ ๋†’์œผ๋ฉด ๋†’์„์ˆ˜๋ก ์ข‹๊ฒ ์ฃ . ํ•˜์ง€๋งŒ ๋ฆฌํ…์…˜์ด ๋Œ€์ฒด ์–ผ๋งˆ๋‚˜ ๋†’์•„์•ผ ๋‹ค๋ฅธ ํผ๋„์„ ๊ฑด๋“œ๋ฆด ๋•Œ์ผ๊นŒ์š”? ๋ฏน์ŠคํŒจ๋„์€ ์—…๊ณ„๋ฅผ 4๊ฐ€์ง€๋กœ ๋‚˜๋ˆ„์–ด ์„ค๋ช…ํ•˜๋Š”๋ฐ์š”. (Finance, SaaS, Ecommerce, Media) https://mixpanel.com/blog/whats-a-good-retention-rate/ 1. ์—…๊ณ„์— ๋”ฐ๋ผ ๋‹ค๋ฅด์ง€๋งŒ 8์ฃผ ๋ฆฌํ…์…˜์˜ ์ค‘์œ—๊ฐ’์ด 6-20% ์ •๋„๊ฐ€ ๋ฉ๋‹ˆ๋‹ค. ์ด ์ •๋„๋ผ๋ฉด ์•„์ง ๋ฆฌํ…์…˜์„ ์†๋ด์•ผ ํ•  ๋•Œ๋ผ๊ณ  ๋งํ•ฉ๋‹ˆ๋‹ค. 2. ์ƒ์œ„ 10%์˜ ๊ฒฝ์šฐ ์—…๊ณ„์™€ ๊ด€๊ณ„์—†์ด 25%๋ฅผ ๋„˜์Šต๋‹ˆ๋‹ค. SaaS๋‚˜ ์ด์ปค๋จธ์Šค์˜ ๊ฒฝ์šฐ 35%๋ฅผ ๋„˜์Šต๋‹ˆ๋‹ค. Lenny์˜ ๋ธ”๋กœ๊ทธ ๊ธ€์€ ๋” ์žฅ๊ธฐ์ ์ธ ๊ด€์ ์˜ ๋ฆฌํ…์…˜์„ ์„ค๋ช…ํ•ฉ๋‹ˆ๋‹ค. ์—…๊ณ„์— ์ข…์‚ฌํ•˜๋Š” ์‚ฌ๋žŒ๋“ค์˜ ์ƒ๊ฐ์„ ๋ชจ์•„ ์ข‹์€ ๋ฆฌํ…์…˜๊ณผ ๋›ฐ์–ด๋‚œ ๋ฆฌํ…์…˜์„ ์ •์˜ํ•œ ๊ธ€์ธ๋ฐ์š”. ์—…๊ณ„๋ฅผ 5๊ฐ€์ง€๋กœ ๋‚˜๋ˆ„์–ด ์ด์•ผ๊ธฐํ•ฉ๋‹ˆ๋‹ค. (Consumer Social/Saas/Transactional, SMB+Mid-Market Saas, Enterprise Saas) ์ œ๊ฐ€ ๋งŒ๋“ค๊ณ  ์žˆ๋Š” ๋‰ด๋‹‰์€ ๊ฐ„๋‹จํ•˜๊ฒŒ ๋‚˜๋ˆ„๋ฉด ๋„ทํ”Œ๋ฆญ์Šค, ์Šคํฌํ‹ฐํŒŒ์ด, ๋””์ฆˆ๋‹ˆํ”Œ๋Ÿฌ์Šค์ฒ˜๋Ÿผ Consumer SaaS์— ์†ํ•˜๋Š”๋ฐ์š”. 6๊ฐœ์›” ํ›„ ์‚ฌ์šฉ์ž๊ฐ€ 40% ๋‚จ์•„์žˆ๋‹ค๋ฉด ์ข‹๋‹ค, 70%๊ฐ€ ๋‚จ์•„์žˆ๋‹ค๋ฉด ๋›ฐ์–ด๋‚˜๋‹ค๊ณ  ํŒ๋‹จํ•ฉ๋‹ˆ๋‹ค. ๋‹ค์Œ ๋‹จ๊ณ„๋กœ ๋„˜์–ด๊ฐ€๊ธฐ ์œ„ํ•ด ์ข‹์€, ๋›ฐ์–ด๋‚œ ๋ฆฌํ…์…˜์ด ํ•„์ˆ˜์ ์ธ ๊ฒƒ์€ ์•„๋‹™๋‹ˆ๋‹ค. ๋ฆฌํ…์…˜์€ ๊ฒฐ๊ตญ โ€œ์ง€์†์ ์ธ ์„ฑ์žฅ์„ ๋•๋Š”โ€ ๋„๊ตฌ๋‹ˆ๊นŒ์š”. ์—…๊ณ„ ํ†ต์ƒ์ ์œผ๋กœ monthly 20%๊ฐ€ ๋˜๋ฉด ๋œ๋‹ค๋Š” ๋ง๋„ ํ•ฉ๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์„œ ๋‚ด๊ฐ€ ๋‹ด๋‹นํ•˜๋Š” ์ œํ’ˆ์ด ์†ํ•œ ์—…๊ณ„์˜ ๋ฆฌํ…์…˜ ์ˆ˜์ค€์„ ๊ณ ๋ คํ•ด์„œ ์กฐ๊ธˆ ์กฐ์ •ํ•˜๋ฉด ๋‹ค์Œ ๋‹จ๊ณ„๋กœ ๋„˜์–ด๊ฐ€๊ธฐ ์œ„ํ•ด ๋ชฉํ‘œ์น˜๋กœ ์‚ผ์„๋งŒํ•œ ๋ฆฌํ…์…˜์ด ๋˜์ง€ ์•Š์„๊นŒ์š”?

What is good retention

www.lennysnewsletter.com

What is good retention

๋‹ค์Œ ๋‚ด์šฉ์ด ๊ถ๊ธˆํ•˜๋‹ค๋ฉด?

๋˜๋Š”

์ด๋ฏธ ํšŒ์›์ด์‹ ๊ฐ€์š”?

2022๋…„ 2์›” 17์ผ ์˜ค์ „ 11:32

๋Œ“๊ธ€ 0




    ๋น„์Šทํ•œ ๊ฒŒ์‹œ๋ฌผ

    ์ฃผ๊ฐ„ ์ธ๊ธฐ TOP 10

    1

    Arawn Park Senior Engineer & Engineering Lead

    ๋ฌด๋„ˆ์ง€๊ณ  ์žˆ๋Š” ํ”„๋ก ํŠธ์—”๋“œ, ๋ฐฑ์—”๋“œ ์ง๊ตฐ์˜ ๊ฒฝ๊ณ„์— ๋Œ€ํ•œ ๊ณ ์ฐฐ

    2

    ๋‹ฌ๋ ˆ Apollo GraphQL Software Engineer

    ํ”„๋กฌํ”„ํŠธ ์—”์ง€๋‹ˆ์–ด์— ๋Œ€ํ•œ ๋น—๋‚˜๊ฐ„ ์˜ˆ์ธก

    3

    ๊น€์ˆ˜๋นˆ ๋”œ๋ฆฌ์…”์Šค ํ”„๋ก ํŠธ์—”๋“œ ๊ฐœ๋ฐœ์ž

    ViewTransition API + react-router-do

    3

    K๋ฆฌ๊ทธ ํ”„๋กœ๊ทธ๋ž˜๋จธ ์ปคํ”ผํ•œ์ž” ๊ฐœ๋ฐœ์ž

    ์„œ๋น„์Šค ํ…์…˜

    5

    ํ•œ์ •์ˆ˜ Software Engineer

    ๋กค ์ฑŒ๋ฆฐ์ € ์ถœ์‹  ๊ฐœ๋ฐœ์ž โ†’ AI ๊ด‘๊ณ  SaaS๋กœ ์—ฐ๋งค์ถœ 1400์–ต

    ์ถ”์ฒœ ํ”„๋กœํ•„