[πŸ“ λ§ˆμΌ“ν”Œλ ˆμ΄μŠ€λΌλ©΄ μ‚΄νŽ΄λ΄μ•Ό ν•  13가지 핡심 μ§€ν‘œλ“€ ] 1. Match rate (맀치율) 2. Market depth (μΆ©λΆ„ν•œ κ³΅κΈ‰μœ¨) 3. Time to match (λ§€μΉ˜κΉŒμ§€ κ±Έλ¦¬λŠ” μ‹œκ°„) 4. Concentration or fragmentation of supply and demand (곡급과 μˆ˜μš”κ°€ ν•œ ν”Œλ ˆμ΄μ–΄μ— μ§‘μ€‘λ˜μ§€ μ•Šκ³  적절히 λ‚˜λ‰˜μ–΄ 이루어지고 μžˆλŠ”μ§€) 5. Take rate (핡심 μ•‘μ…˜μ΄ μΌμ–΄λ‚˜λŠ” λΉ„μœ¨) 6. Unit economics (고객 νšλ“ λΉ„μš© 및 생애 κ°€μΉ˜λ“±) 7. Prevalence of multi-tenanting (우리 μ„œλΉ„μŠ€ 외에 λ‹€λ₯Έ μ„œλΉ„μŠ€λ₯Ό 고객이 μ‚¬μš©ν•˜λŠ”κ°€) 8. Switching or multi-homing costs (λ‹€λ₯Έ μ„œλΉ„μŠ€λ‘œ μ΄νƒˆν•˜κΈ° μœ„ν•œ λΉ„μš©μ΄ 큰가) 9. User retention cohorts (μœ μ € λ¦¬ν…μ…˜ μ½”ν˜ΈνŠΈ) 10. Core action retention cohorts (핡심 행동에 κ΄€ν•œ λ¦¬ν…μ…˜ μ½”ν˜ΈνŠΈ) 11. Dollar retention and paid user retention cohorts (유료 고객의 λ¦¬ν…μ…˜ μ½”ν˜ΈνŠΈ) 12. Retention by location/geography (지역별 λ¦¬ν…μ…˜) 13. Power user curves (μœ μ €κ°€ μ‹œκ°„μ΄ 지남에 따라 더 νŒŒμ›Œ μœ μ €κ°€ λ˜λŠ”μ§€)

13 Metrics for Marketplace Companies

Andreessen Horowitz

13 Metrics for Marketplace Companies

2020λ…„ 2μ›” 28일 μ˜€μ „ 8:30

λŒ“κΈ€ 0

μ£Όκ°„ 인기 TOP 10

μ§€λ‚œμ£Ό μ»€λ¦¬μ–΄λ¦¬μ—μ„œ 인기 있던 κ²Œμ‹œλ¬Όμ΄μ—μš”!

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