[๐Ÿ“ ๋งˆ์ผ“ํ”Œ๋ ˆ์ด์Šค๋ผ๋ฉด ์‚ดํŽด๋ด์•ผ ํ•  13๊ฐ€์ง€ ํ•ต์‹ฌ ์ง€ํ‘œ๋“ค ] 1. Match rate (๋งค์น˜์œจ) 2. Market depth (์ถฉ๋ถ„ํ•œ ๊ณต๊ธ‰์œจ) 3. Time to match (๋งค์น˜๊นŒ์ง€ ๊ฑธ๋ฆฌ๋Š” ์‹œ๊ฐ„) 4. Concentration or fragmentation of supply and demand (๊ณต๊ธ‰๊ณผ ์ˆ˜์š”๊ฐ€ ํ•œ ํ”Œ๋ ˆ์ด์–ด์— ์ง‘์ค‘๋˜์ง€ ์•Š๊ณ  ์ ์ ˆํžˆ ๋‚˜๋‰˜์–ด ์ด๋ฃจ์–ด์ง€๊ณ  ์žˆ๋Š”์ง€) 5. Take rate (ํ•ต์‹ฌ ์•ก์…˜์ด ์ผ์–ด๋‚˜๋Š” ๋น„์œจ) 6. Unit economics (๊ณ ๊ฐ ํš๋“ ๋น„์šฉ ๋ฐ ์ƒ์•  ๊ฐ€์น˜๋“ฑ) 7. Prevalence of multi-tenanting (์šฐ๋ฆฌ ์„œ๋น„์Šค ์™ธ์— ๋‹ค๋ฅธ ์„œ๋น„์Šค๋ฅผ ๊ณ ๊ฐ์ด ์‚ฌ์šฉํ•˜๋Š”๊ฐ€) 8. Switching or multi-homing costs (๋‹ค๋ฅธ ์„œ๋น„์Šค๋กœ ์ดํƒˆํ•˜๊ธฐ ์œ„ํ•œ ๋น„์šฉ์ด ํฐ๊ฐ€) 9. User retention cohorts (์œ ์ € ๋ฆฌํ…์…˜ ์ฝ”ํ˜ธํŠธ) 10. Core action retention cohorts (ํ•ต์‹ฌ ํ–‰๋™์— ๊ด€ํ•œ ๋ฆฌํ…์…˜ ์ฝ”ํ˜ธํŠธ) 11. Dollar retention and paid user retention cohorts (์œ ๋ฃŒ ๊ณ ๊ฐ์˜ ๋ฆฌํ…์…˜ ์ฝ”ํ˜ธํŠธ) 12. Retention by location/geography (์ง€์—ญ๋ณ„ ๋ฆฌํ…์…˜) 13. Power user curves (์œ ์ €๊ฐ€ ์‹œ๊ฐ„์ด ์ง€๋‚จ์— ๋”ฐ๋ผ ๋” ํŒŒ์›Œ ์œ ์ €๊ฐ€ ๋˜๋Š”์ง€)

13 Metrics for Marketplace Companies

Andreessen Horowitz

13 Metrics for Marketplace Companies

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