๐Ÿ—’ [์„ฑ์žฅ์„ ์œ„ํ•œ ๋ฐ์ผ๋ฆฌ ์•„ํ‹ฐํด] '๋””์ž์ธ' B2B ํ”„๋กœ๋•ํŠธ๋ฅผ ์‚ฌ์šฉํ•˜๋Š” ํ”Œ๋กœ์šฐ์—์„œ๋Š” ์‹œ์Šคํ…œ์ด ์‚ฌ์šฉ์ž์—๊ฒŒ ์ •๋ณด๋ฅผ ์ œ๊ณตํ•ด์•ผ ํ•˜๋Š” ๊ฒฝ์šฐ๊ฐ€ ๋งŽ์Šต๋‹ˆ๋‹ค. ์ด ๋•Œ ์ •๋ณด๋ฅผ ์–ด๋–ค ๋ฐฉ์‹์œผ๋กœ ์ œ๊ณตํ•˜๋Š”๊ฒŒ ๊ฐ€์žฅ ์ ์ ˆํ•  ์ง€ ์—ฌ๋Ÿฌ UI ์ปดํฌ๋„ŒํŠธ ์ค‘์—์„œ ๊ณ ๋ฏผํ•ด๋ณธ ์ ์ด ๋งŽ์œผ์‹ค ๊ฒƒ ๊ฐ™์•„์š”. ๊ฒฝ๊ณ  ๋ชจ๋‹ฌ, ๋…ธํ‹ฐ ์Šค๋‚ต๋ฐ”, ๋“œ๋กœ์–ด, ํˆดํŒ ๋“ฑ๋“ฑ ์ •๋ณด๋ฅผ ์ „๋‹ฌ ํ•  ๋ฐฉ๋ฒ•์€ ๋งŽ์œผ๋‹ˆ๊นŒ์š”. ์‚ฌ์šฉ์ž์—๊ฒŒ ์ „๋‹ฌํ•ด์•ผ ํ•  ์ •๋ณด๋Š” ์‚ฌ์šฉ์ž์˜ ๊ฒฐ์ •์ด ํ•„์š”ํ•œ ์ •๋ณด์ธ์ง€ vs ์ •๋ณด๋ฅผ ์ „๋‹ฌํ•˜๋Š” ๋ฉ”์„ธ์ง€์ธ์ง€์— ๋”ฐ๋ผ ํฌ๊ฒŒ ๊ตฌ๋ถ„ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋ ‡๊ฒŒ ๋‚˜๋‰œ ๋ฉ”์„ธ์ง€์—์„œ ์ œ๊ณต ํ•  ์ •๋ณด์˜ ํŠน์ง•์— ๋”ฐ๋ผ ์‚ฌ์šฉํ•ด์•ผ ํ•  ์ปดํฌ๋„ŒํŠธ๋ฅผ ๊ฒฐ์ •ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ €์ž๋Š” ๋กœ์ง ํŠธ๋ฆฌ๋กœ ์‹œ๊ฐํ™”๋ฅผ ํ•ด ๋ฉ”์„ธ์ง€๋ฅผ ์–ด๋–ค ์ปดํฌ๋„ŒํŠธ๋กœ ์ œ๊ณตํ•ด์•ผํ•  ์ง€ ์‰ฝ๊ฒŒ ๊ฒฐ์ •ํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•˜์˜€์Šต๋‹ˆ๋‹ค. ๋น„๋ก ๋ชจ๋ฐ”์ผ ์•ฑ UI๋ฅผ ์ค‘์‹ฌ์ด๊ธด ํ•˜์ง€๋งŒ ๊ฐ ์ปดํฌ๋„ŒํŠธ์˜ ์ •์˜์™€ ์˜ˆ์‹œ, ํŠน์ง•๋„ ํ•จ๊ป˜ ์ œ๊ณตํ•˜๊ณ  ์žˆ์œผ๋‹ˆ ๋””์ž์ธ ํ”„๋กœ์„ธ์Šค์— ์ฐธ๊ณ ํ•  ์ˆ˜ ์žˆ๊ฒ ์Šต๋‹ˆ๋‹ค. --- ๐Ÿ”Š B2B ๋””์ž์ด๋„ˆ๋“ค์˜ ๋ชจ์ž„ ์†Œ๊ฐœ B2B ํ”„๋กœ๋•ํŠธ๋ฅผ ๋งŒ๋“ค๊ณ  ์žˆ๋Š” B2B ๋””์ž์ด๋„ˆ๋“ค์€ B2C ๋””์ž์ด๋„ˆ๋ณด๋‹ค ๋” ์–ด๋ ค์šด ๋ฌธ์ œ๋ฅผ ํ’€๊ณ  ์žˆ๋Š” ๊ฒฝ์šฐ๊ฐ€ ๋งŽ์€ ๋ฐ ๋น„ํ•ด ์ž๋ฃŒ, ์ง€์‹, ํ”ผ๋“œ๋ฐฑ์„ ์ฐพ๋Š”๋ฐ๋„ ์–ด๋ ค์›€์„ ๊ฒช๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋” ๋งŽ์€ B2B ํ”„๋กœ๋•ํŠธ ๋””์ž์ด๋„ˆ๋“ค์ด ํ•œ์ž๋ฆฌ์—์„œ ์–ด๋ ค์šด ์ , ๋ฐฐ์šด ์ ์„ ๊ณต์œ ํ•˜๊ณ  ์„œ๋กœ ๋„์›€์ด ๋˜๊ธฐ ์œ„ํ•ด ์ปค๋ฎค๋‹ˆํ‹ฐ๋ฅผ ์šด์˜์ค‘์ž…๋‹ˆ๋‹ค. ๐Ÿ”— B2B ๋””์ž์ด๋„ˆ๋“ค์˜ ๋ชจ์ž„ ๋…ธ์…˜ ๋งํฌ: abit.ly/b2b-designers

Informative & Decisional

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Informative & Decisional

๋‹ค์Œ ๋‚ด์šฉ์ด ๊ถ๊ธˆํ•˜๋‹ค๋ฉด?

๋˜๋Š”

์ด๋ฏธ ํšŒ์›์ด์‹ ๊ฐ€์š”?

2021๋…„ 9์›” 13์ผ ์˜ค์ „ 6:26

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