SCAMPER (Alex Osborn, Bob Eberle) - 이미 존재하는 제품을 개선하거나, 존재하는 제품으로부터 새로운 프로덕트를 개발할 때 사용되는 창의적인 브레인 스토밍 방법 1. 존재하는 프로덕트나 서비스 생각하기 - 개선하고 싶은 것, 현재 문제를 겪고 있는 것, 향후 개발에 좋은 시작점이 될 것이라고 생각하는 것. 2. SCAMPER를 사용하여 가능한 많은 질문과 답변하기 3. 질문과 답변 중에 실현가능한 솔루션이 있는지 살펴보고, 그것을 더 발전시키기. Substitute - What materials or resources can you substitute or swap to improve the product? - What other product or process could you use? - What rules could you substitute? - Can you use this product somewhere else, or as a substitute for something else? - What will happen if you change your feelings or attitude toward this product? Combine - What would happen if you combine this product with another, to create something new? - What if you combine purposes or objectives? - What could you combine to maximize the uses of this product? - How could you combine talent and resources to create a new approach to this product? Adapt - How could you adapt or readjust this product to serve another purpose or use? - What else is the product like? - Who or what could you emulate to adapt this product? - What else is like your product? - What other context could you put your product into? - What other products or ideas could you use for inspiration? Modify - How could you change the shape, look, or feel of your product? - What could you add to modify this product? - What could you emphasize or highlight to create more value? - What element of this product could you strengthen to create something new? Put to Another Use - Can you use this product somewhere else, perhaps in another industry? - Who else could use this product? - How would this product behave differently in another setting? - Could you recycle the waste from this product to make something new? Eliminate - How could you streamline or simplify this product? - What features, parts or rules could you eliminate? - What could you understate or tone down? - How could you make it smaller, faster, lighter, or more fun? - What would happen if you took away part of this product? What would you have in its place? Reverse - What would happen if you reversed this process or sequenced things differently? - What if you try to do the exact opposite of what you're trying to do now? - What components could you substitute to change the order of this product? - What roles could you reverse or swap? - How could you reorganize this product?