SCAMPER (Alex Osborn, Bob Eberle)
- 이미 존재하는 제품을 개선하거나, 존재하는 제품으로부터 새로운 프로덕트를 개발할 때 사용되는 창의적인 브레인 스토밍 방법
1. 존재하는 프로덕트나 서비스 생각하기
- 개선하고 싶은 것, 현재 문제를 겪고 있는 것, 향후 개발에 좋은 시작점이 될 것이라고 생각하는 것.
2. SCAMPER를 사용하여 가능한 많은 질문과 답변하기
3. 질문과 답변 중에 실현가능한 솔루션이 있는지 살펴보고, 그것을 더 발전시키기.
- What materials or resources can you substitute or swap to improve the product?
- What other product or process could you use?
- What rules could you substitute?
- Can you use this product somewhere else, or as a substitute for something else?
- What will happen if you change your feelings or attitude toward this product?
- What would happen if you combine this product with another, to create something new?
- What if you combine purposes or objectives?
- What could you combine to maximize the uses of this product?
- How could you combine talent and resources to create a new approach to this product?
- How could you adapt or readjust this product to serve another purpose or use?
- What else is the product like?
- Who or what could you emulate to adapt this product?
- What else is like your product?
- What other context could you put your product into?
- What other products or ideas could you use for inspiration?
- How could you change the shape, look, or feel of your product?
- What could you add to modify this product?
- What could you emphasize or highlight to create more value?
- What element of this product could you strengthen to create something new?
Put to Another Use
- Can you use this product somewhere else, perhaps in another industry?
- Who else could use this product?
- How would this product behave differently in another setting?
- Could you recycle the waste from this product to make something new?
- How could you streamline or simplify this product?
- What features, parts or rules could you eliminate?
- What could you understate or tone down?
- How could you make it smaller, faster, lighter, or more fun?
- What would happen if you took away part of this product? What would you have in its place?
- What would happen if you reversed this process or sequenced things differently?
- What if you try to do the exact opposite of what you're trying to do now?
- What components could you substitute to change the order of this product?
- What roles could you reverse or swap?
- How could you reorganize this product?