[๐Ÿ“– ํ”„๋กœ๋•ํŠธ ๋ฉ”๋‹ˆ์ €/์˜ค๋„ˆ์—๊ฒŒ ์ถ”์ฒœํ• ๋งŒํ•œ 20๊ถŒ์˜ ๋„์„œ] ์ธํ„ฐ๋ทฐ๋ฅผ ์ค€๋น„ํ•˜๊ฑฐ๋‚˜, ์ƒˆ๋กœ์šด ํšŒ์‚ฌ์— ์ด์ง์„ ํ•˜๊ฑฐ๋‚˜, ์Šน์ง„์„ ํ–ˆ์„๋•Œ๋งˆ๋‹ค ํ”„๋กœ๋•ํŠธ ์˜ค๋„ˆ ๋ฐ ๋ฉ”๋‹ˆ์ €์—๊ฒŒ ๊ธฐ๋Œ€๋˜๋Š” ์—ญํ• ๊ณผ ์˜๋ฌด๊ฐ€ ๊ฐ๊ฐ ๋‹ค๋ฅผํ…๋ฐ์š”, 20๊ฐ€์ง€ ์„œ์  ๋ชจ๋‘ ์ฝ์–ด๋ณผ๋งŒ ํ•˜์ง€๋งŒ, ๊ทธ์ค‘ ๋ˆ„๊ตฌ์—๊ฒŒ๋‚˜ ์ ์šฉ ๋ ๋งŒํ•œ ์ฑ… 2๊ถŒ์„ ์ถ”์ฒœํ•ฉ๋‹ˆ๋‹ค. ์‹œ๊ฐ„์ด ์—†์œผ์‹œ๋‹ค๋ฉด ๋ณธ์ธ์˜ ํ•„์š”ํ•œ ๋ถ€๋ถ„์— ๋งž๋Š” ์ฑ…์„ ํ•œ๊ถŒ๋งŒ ์ •ํ•ด์„œ ์ฝ์–ด๋ณด์…”๋„ ๋ ๊ฑฐ ๊ฐ™์Šต๋‹ˆ๋‹ค. 1. Inspired: How To Create Products Customers Love ์ฑ…์—์„œ ์ธ์ƒ๊นŠ์—ˆ๋˜ 3P (People, Process, Product) ๋ผ๋Š” ํ…Œ๋งˆ๋Š”, ํ˜„์žฌ ์ง„ํ–‰ํ•˜๊ณ  ๊ณ„์‹  ํ”„๋กœ๋•ํŠธ๋‚˜ ํ”„๋กœ์ ํŠธ์˜ ์ ˆ์ฐจ๋ฅผ ๊ฐœ์„ ํ•˜๊ธธ ์›ํ•˜์‹œ๊ฑฐ๋‚˜, ๊ฐ™์ด ์ผํ•˜๋Š” ์ดํ•ด๊ด€๊ณ„์ž๋“ค๊ณผ์˜ ํšจ์œจ์ ์ธ ์†Œํ†ต์„ ํ’€์–ด๋‚˜๊ฐ€๊ณ  ์‹ถ์œผ์‹œ๋‹ค๋ฉด ํ•œ๋ฒˆ ์ฝ์–ด๋ณผ๋งŒํ•œ ์ฑ…์ž…๋‹ˆ๋‹ค. ์ €์ž๊ฐ€ ์• ํ”Œ์—์„œ ์–ป์€ ๊ตํ›ˆ์ค‘์— UX์™€ ๊ฐ์„ฑ์˜ ์ค‘์š”์„ฑ์— ๋Œ€ํ•œ ํšŒ๊ณ ๋„ ์•„์ฃผ ๊ณต๊ฐ๊ฐ€๋Š” ๋ถ€๋ถ„์ž…๋‹ˆ๋‹ค. 2. Hooked: How to Build Habit-Forming Products ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์ด ํ‰์†Œ์— ๋ฌด์˜์‹์ ์œผ๋กœ, ๊พธ์ค€ํ•˜๊ฒŒ ์‚ฌ์šฉํ•˜๋Š” ์•„์ดํฐ์˜ ์•Œ๋žŒ๊ธฐ๋Šฅ๋“ฑ์„ ์˜ˆ๋ฅผ ๋“ค๋ฉด์„œ ์–ด๋–ค ์ œํ’ˆ๋“ค์ด ๊ณ ๊ฐ์„ ๋Š์ž„์—†์ด ๋ถˆ๋Ÿฌ ๋ชจ์œผ๋Š”์ง€์— ๋Œ€ํ•œ ํ•ด์„์„ ์ž˜ ํ’€์–ด๋†“์€ ์ฑ…์ž…๋‹ˆ๋‹ค. ์ฑ…์—์„œ ์ค‘์ ์ ์œผ๋กœ ๋‹ค๋ฃจ๋Š” (Hook model)์€ โ€˜๊ณ„๊ธฐ (Trigger)โ†’ ํ–‰๋™ (Action)โ†’ ๊ฐ€๋ณ€์  ๋ณด์ƒ (Variable Reward)โ†’ ํˆฌ์ž (Investment)โ€™๋ผ๋Š” 4๋‹จ๊ณ„์˜ ๋ฐ˜๋ณต์  ํŒจํ„ด์„ ์ ์šฉํ•จ์œผ๋กœ ๊ณ ๊ฐ๋“ค์ด ๋ฌด์˜์‹์ ์œผ๋กœ ๊พธ์ค€ํžˆ ์‚ฌ์šฉํ• ์ˆ˜ ์žˆ๋Š” ์ƒํ’ˆ ๊ฐœ๋ฐœ์˜ ๊ณผ์ •์€ ์–ด๋– ํ•œ์ง€์— ๋Œ€ํ•œ ๋ถ„์„์ด ๋‚˜์™€์žˆ์œผ๋‹ˆ ๊ผญ ํ•œ๋ฒˆ ์ถ”์ฒœํ•˜๊ณ ์‹ถ์€ ๋Œ€๋ชฉ์ž…๋‹ˆ๋‹ค.

The Top 20 Most-Read Books by Word-Class Product Managers

Product School

The Top 20 Most-Read Books by Word-Class Product Managers

2020๋…„ 9์›” 20์ผ ์˜คํ›„ 9:52

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