๐Ÿ†2020๋…„ ๋ฒ ์ŠคํŠธ ๊ธ€๋กœ๋ฒŒ ๋ธŒ๋žœ๋“œ ๋ธŒ๋žœ๋“œ ์ปจ์„คํŒ…์‚ฌ "์ธํ„ฐ๋ธŒ๋žœ๋“œ(Interbrand)"์—์„œ 2020 ๋ฒ ์ŠคํŠธ ๊ธ€๋กœ๋ฒŒ ๋ธŒ๋žœ๋“œ๋ฅผ ๋ฐœํ‘œํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ธฐ์‚ฌ๋ฅผ ํ†ตํ•ด ์ ‘ํ•˜๊ธด ํ–ˆ๋Š”๋ฐ, ์ง์ ‘ ๋ฆฌํฌํŠธ์˜ ๋‚ด์šฉ์„ ์‚ดํŽด๋ณด๋‹ˆ ๋ˆˆ์— ๋„๋Š” ๋‚ด์šฉ์ด ๋งŽ๋„ค์š”. [๊ด€์ „ ํฌ์ธํŠธ] 1. 2020๋…„์˜ ๊ฐ€์žฅ ํฐ ๋‰ด์Šค๋Š” ์•„๋ฌด๋ž˜๋„ ์ฝ”๋กœ๋‚˜์ด๊ฒ ์ฃ . ์ฝ”๋กœ๋‚˜๋กœ์ธํ•ด ๋ธŒ๋žœ๋“œ ๊ฐ€์น˜๊ฐ€ ํฌ๊ฒŒ ์„ฑ์žฅํ•œ ๊ณณ โ–ช๏ธ์Šคํฌํ‹ฐํŒŒ์ด, ๋„ฅํ”Œ๋ฆญ์Šค, ์•„๋งˆ์กด 2. ๋ˆ„๊ตฐ๊ฐ€๋Š” ์ƒˆ๋กญ๊ฒŒ ์ˆœ์œ„์— ์ง„์ž…ํ–ˆ๊ณ , ๋ˆ„๊ตฐ๊ฐ€๋Š” ์ˆœ์œ„ ๋ฐ–์œผ๋กœ ๋ฐ€๋ ค๋‚˜๊ฐ”์Šต๋‹ˆ๋‹ค. ์ธ์Šคํƒ€๊ทธ๋žจ, Youtube, ํ…Œ์Šฌ๋ผ, ์กฐ๋‹ˆ์›Œ์ปค, ์คŒ: 2020๋…„์— ์ƒˆ๋กญ๊ฒŒ ์ˆœ์œ„์— ์ง„์ž…ํ•œ ๋ธŒ๋žœ๋“œ๋“ค์ž…๋‹ˆ๋‹ค. โ–ช๏ธ์ธ์Šคํƒ€๊ทธ๋žจ์€ 19์œ„, Youtube๋Š” 30์œ„, ์คŒ์€ 100์œ„๋กœ ์ฒ˜์Œ์œผ๋กœ ์ˆœ์œ„์— ์ง„์ž…! (์ธ์Šคํƒ€๊ทธ๋žจ์€ ์ˆœ์œ„ ์ง„์ž…ํ•˜์ž๋งˆ์ž 19์œ„๋ผ๋‹ˆ ๋Œ€๋‹จํ•˜๋„ค์š”!) โ–ช๏ธํ…Œ์Šฌ๋ผ๋Š” 40์œ„๋กœ 2017๋…„ ์ดํ›„ ์žฌ์ง„์ž… โ–ช๏ธ์กฐ๋‹ˆ ์›Œ์ปค๋„ 2020๋…„์— ์žฌ์ง„์ž… 3. ๋งˆ์ดํฌ๋กœ์†Œํ”„ํŠธ๋Š” 3์œ„๋กœ! 4. 1์œ„๋Š” ๋ˆ„๊ตฌ์ผ๊นŒ์š”? ๐ŸŽ 2020๋…„์„ ์ •๋ฆฌํ•˜๋Š” ๋ฆฌํฌํŠธ๋ฅผ ๋ณด๋‹ˆ, ์—ฐ๋ง์ด ๋‹ค๊ฐ€์˜ค๋Š” ๊ฒƒ์ด ๋Š๊ปด์ง€๋„ค์š”. ์ž์„ธํ•œ ๋‚ด์šฉ์€ ๋ฆฌํฌํŠธ๋ฅผ ์ฐธ๊ณ ํ•ด์ฃผ์„ธ์š”! :) full report๋Š” ์—ฌ๊ธฐ์„œ ๐Ÿ‘‰ https://www.interbrand.com/thinking/best-global-brands-2020-download/ ์–ด๋–ค ๋ฐฉ๋ฒ•๋ก ์„ ๊ฐ€์ง€๊ณ  ๋ถ„์„ํ•˜๋Š”์ง€ ์ข€ ๋” ์ž์„ธํžˆ ์•Œ๊ณ  ์‹ถ๋‹ค๋ฉด ์—ฌ๊ธฐ๋ฅผ ์ฐธ๊ณ ํ•˜์„ธ์š”. (10๊ฐ€์ง€ Brand Strength factor ์†Œ๊ฐœ) ๐Ÿ‘‰ https://www.interbrand.com/thinking/best-global-brands-2020-methodology/ 2020๋…„ ๋ฒ ์ŠคํŠธ ๊ธ€๋กœ๋ฒŒ ๋ธŒ๋žœ๋“œ ๋ฆฌํฌํŠธ๋ฅผ ๊ฐ„๋žตํžˆ ๋ถ„์„ํ•œ ๊ธฐ์‚ฌ ๐Ÿ‘‰ http://www.brandtimes.co.kr/news/articleView.html?idxno=1619

BGB Archive - Interbrand

Interbrand

BGB Archive - Interbrand

๋‹ค์Œ ๋‚ด์šฉ์ด ๊ถ๊ธˆํ•˜๋‹ค๋ฉด?

๋˜๋Š”

์ด๋ฏธ ํšŒ์›์ด์‹ ๊ฐ€์š”?

2020๋…„ 10์›” 31์ผ ์˜ค์ „ 5:31

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