๐Ÿ‘Top 50 Most Valuable Global Brands ๐Ÿ‘ ๊ธ€๋กœ๋ฒŒ ํƒ‘ ๋ธŒ๋žœ๋“œ ํŒŒ์›Œ Brand value = financial forecast + role of brand + brand strength ๋ฆฌํฌํŠธ๋ฅผ ์‹œ์ž‘ํ•œ 2000๋…„ ์ดํ›„ 100๊ฐœ์ค‘ 41๋งŒ ์—ฌ์ „ํžˆ ๋ฆฌ์ŠคํŠธ์— ์˜ฌ๋ผ์˜ด. ๋‹จ 20๋…„๋งŒ์— 60๊ฐœ์˜ ์˜ํ–ฅ๋ ฅ์žˆ๋˜ ๋ธŒ๋žœ๋“œ๋“ค์ด ๋ฆฌ์ŠคํŠธ์—์„œ ๋น ์ง. ๋ธŒ๋žœ๋“œ๋ฅผ ์œ„ํ•œ ์กฐ์–ธ. 1. Leadership: The degree to which a brand has a clear purpose that is executed seamlessly across the entire organization. 2. Engagement: Creating meaningful and collaborative relationships with consumers based on the brandโ€™s unique story and reason for being. 3. Relevance: Being omnipresent for customers and delivering on their expectations by going beyond selling products or services. [๋ฆฌ์ŠคํŠธ] 1. ์• ํ”Œ (์• ํ”Œ์˜ ์•„์„ฑ์„ ๋„˜์–ด๊ฐˆ ๊ธฐ์—…์ด ๋‚ด ์ƒ์• ์— ๋‚˜์˜ฌ๊นŒ ์‹ถ๋‹ค) 2. ์•„๋งˆ์กด 3. ๋งˆ์ดํฌ๋กœ์†Œํ”„ํŠธ 4. ๊ตฌ๊ธ€ (2~4๋“ฑ์€ ์ฝ”๋กœ๋‚˜๋•Œ๋ฌธ์— ๋””์ง€ํ‹€์‹œ์žฅ์ด ์ฆํญํ•˜๋ฉด์„œ ๋‹น์—ฐํ•œ ๊ฒฐ๊ณผ์ธ๋“ฏ) 5. ์‚ผ์„ฑ (ํ›Œ๋ฅญํ•˜๋‹ค!) 6. ์ฝ”์นด์ฝœ๋ผ 7. ํ† ์š”ํƒ€ 8. ๋ฉ”๋ฅด์„ธ๋ฐ์Šค 9. ๋งฅ๋„๋‚ ๋“œ 10. ๋””์ฆˆ๋‹ˆ 11. BMW 12. ์ธํ…” 13. ํŽ˜์ด์Šค๋ถ 14. IBM 15. ๋‚˜์ดํ‚ค 16. ์‹œ์Šค์ฝ” 17. ๋ฃจ์ด๋น„ํ†ต 18. SAP 19. ์ธ์Šคํƒ€๊ทธ๋žจ 20. ํ˜ผ๋‹ค 21. ์ƒค๋„ฌ 22. J.P. Morgan 23. American Express 24. UPS 25. ์ด์ผ€์•„ 26. ํŽฉ์‹œ 27. ์–ด๋„๋น„ 29. ์—๋ฅด๋ฉ”์Šค 30. ์œ ํŠœ๋ธŒ 31. Accenture 32. ๊ตฌ์ฐŒ 33. ๋ฒ„๋“œ์™€์ด์ € 34. Pampers 35. Zara 36. ํ˜„๋Œ€ 37. H&M 38. Nescafe 39. Allianz 40. ํ…Œ์Šฌ๋ผ (์ž‘๋…„ ํ…Œ์Šฌ๋ผ ์‹œ๊ฐ€์ด์•ก์ด 769% ์ฆ๊ฐ€) - ์ดํ›„ ๋” ๊ถ๊ธˆํ•˜๋ฉด ๋งํฌ ํด๋ฆญ - (EK - ์˜จ๋ผ์ธ ์‡ผํ•‘์ด ๋Œ€์„ธ๊ฐ€ ๋˜๋ฉด์„œ ๋ธŒ๋žœ๋“œ์˜ ์˜ํ–ฅ๋ ฅ์ด ๊ทธ ์–ด๋Š๋•Œ๋ณด๋‹ค ์ค‘์š”ํ•ด์ง€๊ณ  ์žˆ๋‹ค. ๋‚˜๋งŒ ํ•ด๋„ ํ™”์žฅํ’ˆ ๊ฐ€๊ฒŒ ๊ฐ”๋‹ค๊ฐ€ ํ…Œ์Šคํ„ฐ ์จ๋ณด๊ณ  ์ถฉ๋™๊ตฌ๋งค๋ฅผ ํ•œ ์ ์ด ๊ฝค ๋˜๋Š”๋ฐ, ์ด์   ์˜จ๋ผ์ธ ์‡ผํ•‘๋งŒ ํ•˜๋‹ˆ ์“ฐ๋˜๊ฑฐ ํ˜น์€ ์•„๋Š” ๋ธŒ๋žœ๋“œ ์ œํ’ˆ๋งŒ ๊ตฌ์ž…ํ•˜๊ฒŒ ๋œ๋‹ค.)

Visualizing the Top 50 Most Valuable Global Brands

Visual Capitalist

Visualizing the Top 50 Most Valuable Global Brands

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