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Sacony Review

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๐Ÿ“• D2C ์ปจํ…์ธ  ์ˆ˜์ต๋ชจ๋ธ์˜ ๋ณ€ํ™” su-perletter์˜ ๋‘๋ฒˆ์งธ ๊ธ€ "The Rise of Direct-to-Consumer Content"์„ ์ฝ์œผ๋ฉฐ ๊ฐ„๋‹จํžˆ ๋ฉ”๋ชจ. 1. 0์„ธ๋Œ€ "์œ ๋ฃŒ์ปจํ…์ธ  ๊ตฌ๋งค", 1์„ธ๋Œ€ "๋ฌด๋ฃŒ์ปจํ…์ธ  ๋Œ€์‹  ๋ฐ์ดํ„ฐ๋ฅผ ์ค˜", 2์„ธ๋Œ€ "๋ถ€๋ถ„์œ ๋ฃŒํ™”"๋ฅผ ๊ฑฐ์ณ 3์„ธ๋Œ€ "์œ ๋ฃŒ ์ปจํ…์ธ "๋ฅผ ํ†ตํ•ด platform ํ˜น์€ creator-based paywall์˜ ํ˜•ํƒœ๋กœ ๋ฐœ์ „. 2. "Creator-based paywall"์˜ ์ค‘์‹ฌ์—๋Š” ์„œ๋ธŒ์Šคํƒ๊ฐ™์€ ์œ ๋ฃŒ ๋‰ด์Šค๋ ˆํ„ฐ๊ฐ€ ์ธ์ƒ์ . ์ถ”๊ฐ€๋กœ Patreon๊ฐ™์€ ํฌ๋ฆฌ์—์ดํ„ฐ ๊ตฌ๋… ๋ชจ๋ธ, ๊ทธ๋ฆฌ๊ณ  ์œ ๋ฃŒ ํŒŸ์บ์ŠคํŠธ, ํด๋Ÿฝํ•˜์šฐ์Šค๋„ ๋น„์Šทํ•œ ๋งฅ๋ฝ. 3. ๊ทธ๋Ÿฌํ•œ ๋ณ€ํ™”์—๋Š” "์ปจํ…์ธ ์— ๋Œ€ํ•œ ์ง€๋ถˆ์˜์‚ฌ์˜ ์ฆ๊ฐ€", "์œ ํ†ต/ํŒ๋งค๋ฅผ ๋„์™€์ฃผ๋Š” ํ”Œ๋žซํผ๋“ค์˜ ๋“ฑ์žฅ", "๊ฐœ์ธ ๋ธŒ๋žœ๋”ฉ์˜ ์ค‘์š”์„ฑ"์„ ๊ผฝ๋Š”๋‹ค. ๋‰ด์Šค๋ ˆํ„ฐ ๊ตฌ๋…ํ•˜๊ธฐ: https://saconyreview.glivery.co.kr/

[su-perletter vol.2] The Rise of Direct-to-Consumer Content

Glivery

[su-perletter vol.2] The Rise of Direct-to-Consumer Content

๋” ๋งŽ์€ ์ฝ˜ํ…์ธ ๋ฅผ ๋ณด๊ณ  ์‹ถ๋‹ค๋ฉด?

๋˜๋Š”

์ด๋ฏธ ํšŒ์›์ด์‹ ๊ฐ€์š”?

2021๋…„ 6์›” 8์ผ ์˜ค์ „ 7:26

๋Œ“๊ธ€ 0

    ํ•จ๊ป˜ ์ฝ์€ ๊ฒŒ์‹œ๋ฌผ

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    ๋ณ€

    ... ๋” ๋ณด๊ธฐ

    ์˜ˆ๋น„๋ถ€๋ถ€ 3์Œ ์ค‘ 2์Œ ํƒํ–ˆ๋‹คโ€ฆ55๋…„ ์ฒญ์ฒฉ์žฅ ํŒŒ๋Š” ์ด ์—…์ฒด ๋น„๊ฒฐ [๋น„ํฌ๋‹‰] | ์ค‘์•™์ผ๋ณด

    ์ค‘์•™์ผ๋ณด

    ์˜ˆ๋น„๋ถ€๋ถ€ 3์Œ ์ค‘ 2์Œ ํƒํ–ˆ๋‹คโ€ฆ55๋…„ ์ฒญ์ฒฉ์žฅ ํŒŒ๋Š” ์ด ์—…์ฒด ๋น„๊ฒฐ [๋น„ํฌ๋‹‰] | ์ค‘์•™์ผ๋ณด

    AI ์‹œ๋Œ€์— ๊ฐˆํ”ผ ๋ชป์žก๋˜ ๊ตฌ๊ธ€์˜ ์—ญ์Šต

    ์‹ค

    ... ๋” ๋ณด๊ธฐ

    AI ์‹œ๋Œ€์— ๊ฐˆํ”ผ ๋ชป์žก๋˜ ๊ตฌ๊ธ€์˜ ์—ญ์Šต : ์˜คํ˜ธ์ธ ํฌ ๋ฆฌํฌํŠธ

    55check.com

    AI ์‹œ๋Œ€์— ๊ฐˆํ”ผ ๋ชป์žก๋˜ ๊ตฌ๊ธ€์˜ ์—ญ์Šต : ์˜คํ˜ธ์ธ ํฌ ๋ฆฌํฌํŠธ

    ใ€Š์–ด๋–ค ๊ฒƒ์€ ๋‹ค๋ฅด๊ฒŒ ์‚ด๊ฒŒ ํ•œ๋‹คใ€‹

    ์–ด

    ... ๋” ๋ณด๊ธฐ

    < ๋ชจ๋“  ์‹œ๋„๋Š” ๋‘˜ ์ค‘ ํ•˜๋‚˜๋‹ค. ์„ฑ๊ณตํ•˜๊ฑฐ๋‚˜ ๋ฐฐ์šฐ๊ฑฐ๋‚˜ >

    1. ํฐ ์ˆ˜์˜ ๋ฒ•์น™. ์‹œ๋„๊ฐ€ ๋งŽ์•„์งˆ์ˆ˜๋ก ๊ฒฐ๊ณผ๋Š” ํ‰๊ท ์— ์ˆ˜๋ ดํ•œ๋‹ค. ์ฃผ์‚ฌ์œ„๋ฅผ ๋งŽ์ด ๋˜์งˆ์ˆ˜๋ก ๊ฐ ์ˆซ์ž๊ฐ€ ๋‚˜์˜ค๋Š” ํ™•๋ฅ ์€ 1/6์— ๊ฐ€๊น๋‹ค.

    ... ๋” ๋ณด๊ธฐ

    PM์ด ์ดํ•ดํ•˜๋ฉด ์ข‹์€ ์ง€ํ‘œ ๊ฐœ๋…

    ํ”„๋กœ๋•ํŠธ ๋งค๋‹ˆ์ €(PM)๋กœ ์ผํ•˜๋ฉด์„œ ๋Š˜ ์ง€ํ‘œ ์ด์•ผ๊ธฐ๋ฅผ ๋“ฃ๊ฒŒ ๋ฉ๋‹ˆ๋‹ค. ๋Œ€๋ถ€๋ถ„ PM์€ ์„ ํ–‰์ง€ํ‘œ(leading indicator)์™€ ํ›„ํ–‰์ง€ํ‘œ(lagging indicator)์˜ ๊ฐœ๋…์„ ์ž˜ ์ดํ•ดํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์„ ํ–‰์ง€ํ‘œ์— ์˜ํ–ฅ์„ ๋ฏธ์น˜๋Š” '์ธํ’‹(input) ์ง€ํ‘œ, '์•„์›ƒํ’‹(o

    ... ๋” ๋ณด๊ธฐ

    ์ตœ๊ทผ ์–ด๋–ค ๊ธฐ์—…์˜ ์ฐฝ์—…์ž๊ฐ€ ๊ณ ํ–ฅ ์ฃผ๋ฏผ๋“ค๊ณผ ์ง€์ธ๋“ค์—๊ฒŒ ์ตœ๋Œ€ 1์–ต ์›์”ฉ ์ด 1,400์–ต ์›์„ ๋‚˜๋ˆ„์–ด ์ฃผ์—ˆ๋‹ค๋Š” ์–ธ๋ก  ๋ณด๋„๊ฐ€ ํ™”์ œ๊ฐ€ ๋˜์—ˆ๋‹ค. ์šฐ๋ฆฌ๋‚˜๋ผ์—์„œ ํ”์น˜ ์•Š์€ โ€˜๋‚˜๋ˆ”โ€™์˜ ์‚ฌ๋ก€๋กœ ์ฐฝ์—…์ž๊ฐ€ ๋„์›€๋ฐ›์•˜๋˜ ์‚ฌ๋žŒ๋“ค์—๊ฒŒ ๋ณด์€ํ•˜๋Š” โ€˜๊ฐ์‚ฌ์˜ ์ •์‹ โ€™์„ ์‹ค์ฒœํ•œ ๊ฒƒ์ด๋‹ค.

    ... ๋” ๋ณด๊ธฐ

    ๊ธฐ์—…๊ฐ€์™€ ์žฅ์‚ฌ๊พผ์˜ ์ฐจ์ด | ํ•œ๊ตญ์ผ๋ณด

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