애플에서 프러덕 디자이너로 일했던 디자이너가 애플을 사직하고 올린 글 공유드립니다. 왜 다들 애플을 부러워 하지만 애플같은 제품을 만들어 내지 못하는지 답이 보이는 글이네요.
아래는 글쓴이가 하이라이트를 요약해 놓은 부분입니다. 전문을 읽어보시는 거 추천드립니다.
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1. Great design will take you far, great communication will take you even further: influence people and move things forward.
2. Storytelling is your superpower.
3. Big ideas are more important than usability fixes: the art of balancing long term vs. short term goals.
4. Trust your instinct, you’re an expert: making decisions without user testing.
5. Being a highly-output generator over a strategic thinker.
6. “One more thing”: going beyond the problem you’re solving.
7. Simplicity is hard. Very hard. But when you get it, it’s beautiful.
8. Build a great product, not an MVP: maintaining a reputation of excellence.
9. Learn to say “no”.
10. A top-down culture is not as bad as we think.