๐Ÿฉบ๋ฐ์ดํ„ฐ๋กœ ์ง„๋‹จํ•˜๊ณ , ๋””์ž์ธ์œผ๋กœ ํ•ด๊ฒฐํ•˜์ž!๐Ÿ’ก ์ œํ’ˆ์„ ๋งŒ๋“œ๋Š” ์ œํ’ˆ ์กฐ์ง์—์„œ ๋ฐ์ดํ„ฐ์™€ ๋””์ž์ธ์€ ๋—„ ์ˆ˜ ์—†๋Š” ๊ด€๊ณ„์ž…๋‹ˆ๋‹ค. ๋ฐ์ดํ„ฐ๋กœ ํ˜„์ƒ์€ ์ฝ์„ ์ˆ˜ ์žˆ์ง€๋งŒ ์–ด๋–ป๊ฒŒ ํ•ด๊ฒฐํ•ด์•ผ ํ• ์ง€ ์•Œ ์ˆ˜ ์—†๊ณ , ๋ฐ์ดํ„ฐ์— ๊ธฐ๋ฐ˜ํ•˜์ง€ ์•Š์€ ๋””์ž์ธ์€ ๋ฌธ์ œ์— ๋งž๋Š” ์†”๋ฃจ์…˜์„ ๋„์ถœํ•˜์ง€ ๋ชปํ•ฉ๋‹ˆ๋‹ค. ์ด ๊ธ€์€ ๊ทธ ๊ด€๊ณ„๋ฅผ ์ž˜ ์„ค๋ช…ํ•œ ๊ธ€์ž…๋‹ˆ๋‹ค. ๐Ÿ“์š”์•ฝ ๐Ÿฉบ๋ฐ์ดํ„ฐ๋กœ ์ง„๋‹จํ•˜๊ธฐ. 1. ๋ฐ์ดํ„ฐ๋Š” ์šฐ๋ฆฌ์˜ ์ œํ’ˆ์— ๋Œ€ํ•œ ์‚ฌ์šฉ์ž๋“ค์˜ ๋ฐ˜์‘๊ณผ ํ–‰๋™์— ๋Œ€ํ•œ ์ดํ•ดํ•˜๋Š” ๊ฒƒ, ์‹œ์žฅ์— ๋ฌด์Šจ์ผ์ด ๋ฒŒ์–ด์ง€๊ณ  ์žˆ๋Š”์ง€์— ๋Œ€ํ•ด ์ดํ•ดํ•˜๋„๋ก ๋•๋Š” ๊ฐ๊ด€์ ์ธ ์‚ฌ์‹ค์ž…๋‹ˆ๋‹ค. -- ๋ฐ์ดํ„ฐ๋Š” ์ •์„ฑ์  ๊ด€์ฐฐ ๋ฐ์ดํ„ฐ (qualitative observations - user research or customer discovery) -- ์ •๋Ÿ‰์  ํ–‰๋™ ๋ฐ์ดํ„ฐ (ํด๋ฆญ, ์กฐํšŒ์ˆ˜ ๋“ฑ) quantitive behavioral data (clicks, views, etc) -- market data 2. ๋ฐ์ดํ„ฐ๋ฅผ ์ž˜ ์•„๋Š” ๊ฒƒ์€ ์ง๊ด€์ด ๋ฐœํœ˜๋˜๊ธฐ ์–ด๋ ค์šด ํ™˜๊ฒฝ์—์„œ๋„ ์ตœ์ƒ์˜ ๊ฒฐ์ •์„ ๋‚ด๋ฆด ์ˆ˜ ์žˆ๋„๋ก ๋„์™€์ค๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ๋ฐ์ดํ„ฐ๋Š” ๋ฌด์Šจ ์ผ์ด ์ผ์–ด๋‚˜๊ณ  ์žˆ๋Š”์ง€ ์•Œ๋ ค์ค„ ์ˆ˜ ์žˆ์ง€๋งŒ ์–ด๋–ป๊ฒŒํ•ด์•ผํ•˜๋Š”์ง€ ์•Œ ์ˆ˜๋Š” ์—†๊ณ , ์–‘์  ํ–‰๋™ ๋ฐ์ดํ„ฐ๋Š” ๋ˆ„๊ตฐ๊ฐ€๊ฐ€ ๋ฌด์—‡์„ ํ•˜๊ณ  ์žˆ๋Š”์ง€๋Š” ์•Œ๋ ค์ค„ ์ˆ˜ ์žˆ์ง€๋งŒ ์ด์œ ์— ๋Œ€ํ•ด์„œ๋Š” ์•Œ๋ ค์ค„ ์ˆ˜ ์—†์Šต๋‹ˆ๋‹ค. (Data can tell you what is happening, but not what to do about it. Quantitative behavioral data can tell youย whatย someone is doing, notย why) ๐Ÿ’ก๋ฐ์ดํ„ฐ๋กœ ์ง„๋‹จํ•˜๊ณ  ๋””์ž์ธ์œผ๋กœ ํ•ด๊ฒฐํ•œ๋‹ค๋Š” ๊ฒƒ์€ 3. ์–ด๋–ค ์ƒํ™ฉ์ธ์ง€ ์ž์„ธํžˆ ์ดํ•ดํ•˜๋Š” ๊ฒƒ์„ ์˜๋ฏธํ•ฉ๋‹ˆ๋‹ค. ์ด๋ฅผ ํ†ตํ•ด ๋ฌธ์ œ์— ์ ํ•ฉํ•œ ์†”๋ฃจ์…˜์„ ๋งŒ๋“ค ์ˆ˜ ์žˆ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค. -- ๋ฌธ์ œ๊ฐ€ ๋ฌด์—‡์ธ๊ฐ€ -- ๋ฌด์—‡์ด ๊ฐ€๋Šฅํ•œ๊ฐ€ -- ์–ด๋””์— ๊ธฐํšŒ๊ฐ€ ์žˆ๋Š”๊ฐ€ 4. ์—ฌ๊ธฐ์„œ ๋””์ž์ธ์€ ์–ด๋–ป๊ฒŒ ๋ณด์ด๋Š๋ƒ ๋˜๋Š” ์•„๋ฆ„๋‹ค์šด ์ปฌ๋Ÿฌ์™€ ์• ๋‹ˆ๋ฉ”์ด์…˜์ด ์•„๋‹Œ, It is how the productย works! 5. ๋””์ž์ธ์€ ์†”๋ฃจ์…˜์„ ํƒ์ƒ‰ํ•˜๊ณ  ์†”๋ฃจ์…˜์— ๋„๋‹ฌํ•˜๋Š” ๊ณผ์ •์œผ๋กœ, ๋””์ž์ธ๊ณผ ๋ฐ์ดํ„ฐ๋Š” ์ƒ์ถฉ๋˜๋Š” ๊ฒƒ์ด ์•„๋‹™๋‹ˆ๋‹ค. 6. ๊ฒฐ๋ก ์ ์œผ๋กœ ๋ฐ์ดํ„ฐ๋Š” ๋” ๋‚˜์€ ๋””์ž์ด๋„ˆ๊ฐ€ ๋˜๋Š” ๋ฐ ๋„์›€์ด๋ฉ๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ๋ฐ์ดํ„ฐ ์ž์ฒด๊ฐ€ ๋†€๋ผ์šด ๊ฒฐ๊ณผ๋ฅผ ๊ฐ€์ ธ ์˜ค์ง€๋Š” ์•Š์Šต๋‹ˆ๋‹ค. (๋ฐ์ดํ„ฐ ๊ธฐ๋ฐ˜์œผ๋กœ ๋ฌธ์ œ๋ฅผ ํŒŒ์•…ํ•˜๊ณ  ๊ทธ์— ๋งž๋Š” ์†”๋ฃจ์…˜์„) ๋””์ž์ธ์„ ํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. In conclusion, data helps you become a better designer. But data by itself does not lead to wonderful things. You still have to design them. ์ด๋ฏธ ๋‹ค ์•„๋Š” ๋‚ด์šฉ์ผ ์ˆ˜๋„ ์žˆ์ง€๋งŒ, ๋ฐ์ดํ„ฐ์™€ ๋””์ž์ธ์˜ ๊ด€๊ณ„์— ๋Œ€ํ•ด, ๊ทธ๋ฆฌ๊ณ  ๊ทธ ์—ญํ• ์— ๋Œ€ํ•ด ์ •๋ฆฌํ•˜๊ณ ์ž ํ•  ๋•Œ ์ข‹์€ ๊ธ€์ด๋ผ๊ณ  ์ƒ๊ฐํ•˜์—ฌ ๊ณต์œ ๋“œ๋ ค์š”! (์š”์•ฝ ๋ฐ ๋ฒˆ์—ญ์ด ๋งค๋„๋Ÿฝ์ง€ ์•Š์„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ €์ž์˜ ์˜๋„๋ฅผ ๋ช…ํ™•ํžˆ ๋ณด๊ณ ์‹ถ์œผ์‹œ๋‹ค๋ฉด ์›๋ฌธ์„ ์ฝ์–ด๋ณด์‹œ๋Š” ๊ฒƒ์„ ์ถ”์ฒœ๋“œ๋ ค์š”!)

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