๐Ÿ—’ [์„ฑ์žฅ์„ ์œ„ํ•œ ๋ฐ์ผ๋ฆฌ ์•„ํ‹ฐํด] 'ํ”„๋กœ๋•ํŠธ & ๋ฐ์ดํ„ฐ ๋ถ„์„' ํ”„๋กœ๋•ํŠธ ๋ถ„์„ ํˆด์„ ํ™œ์šฉํ•ด User Friction ์ œ๊ฑฐํ•˜๊ธฐ ๋ฐ์ดํ„ฐ ๊ธฐ๋ฐ˜ UX์˜ ๋Œ€ํ‘œ์ ์ธ ๋ฐฉ๋ฒ•์œผ๋กœ๋Š” ํ”„๋กœ๋•ํŠธ ๋ถ„์„ ํˆด์œผ๋กœ ๋ฐ์ดํ„ฐ๋ฅผ ํ™œ์šฉํ•˜์—ฌ Frictionlessํ•œ ํ”„๋กœ๋•ํŠธ๋ฅผ ๋งŒ๋“œ๋Š” ๊ฒƒ์ด ์žˆ์Šต๋‹ˆ๋‹ค. ํ”„๋กœ๋•ํŠธ ๋ถ„์„ ํˆด์€ ๋‹ค์Œ๊ณผ ๊ฐ™์€ ๋ฐฉ๋ฒ•์œผ๋กœ User Friction์˜ ์›์ธ์„ ๋ฐํžˆ๋Š”๋ฐ ๋„์›€์„ ์ค„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. 1. ํ”„๋กœ๋•ํŠธ ์‚ฌ์šฉ์„ฑ์„ ํ…Œ์ŠคํŠธ ํ•˜๊ธฐ 2. ๊ธฐ๋Šฅ ์‚ฌ์šฉ๋ฅ  ํ™•์ธํ•˜๊ธฐ 3. User Journey์—์„œ ๊ณผ์ •์„ ๋”ฐ๋ผ๊ฐ€๊ณ  Churn์„ ๋ฐœ์ƒ์‹œํ‚ค๋Š” ์ง€ํ‘œ๋ฅผ ํ™•์ธํ•˜๊ธฐ 4. ์‚ฌ์šฉ์ž ์„ธ๊ทธ๋จผํŠธ ๋ณ„ ํŠธ๋ Œ๋“œ๋ฅผ ๊ทธ๋ฆฌ๊ธฐ 5. ๊ธฐ๋Šฅ๊ณผ Flow๋ฅผ ์‹คํ—˜ํ•˜๊ธฐ 6. ์‚ฌ์šฉ์ž์˜ ๊ธฐ๋ถ„์„ ์ธก์ •ํ•˜๊ธฐ 7. ์ •์„ฑ์ ์ธ ์‚ฌ์šฉ์ž ํ”ผ๋“œ๋ฐฑ ์ธก์ •ํ•˜๊ธฐ --- ๐Ÿ”Š B2B ๋””์ž์ด๋„ˆ๋“ค์˜ ๋ชจ์ž„ ์†Œ๊ฐœ B2B ํ”„๋กœ๋•ํŠธ๋ฅผ ๋งŒ๋“ค๊ณ  ์žˆ๋Š” B2B ๋””์ž์ด๋„ˆ๋“ค์€ B2C ๋””์ž์ด๋„ˆ๋ณด๋‹ค ๋” ์–ด๋ ค์šด ๋ฌธ์ œ๋ฅผ ํ’€๊ณ  ์žˆ๋Š” ๊ฒฝ์šฐ๊ฐ€ ๋งŽ์€ ๋ฐ ๋น„ํ•ด ์ž๋ฃŒ, ์ง€์‹, ํ”ผ๋“œ๋ฐฑ์„ ์ฐพ๋Š”๋ฐ๋„ ์–ด๋ ค์›€์„ ๊ฒช๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋” ๋งŽ์€ B2B ํ”„๋กœ๋•ํŠธ ๋””์ž์ด๋„ˆ๋“ค์ด ํ•œ์ž๋ฆฌ์—์„œ ์–ด๋ ค์šด ์ , ๋ฐฐ์šด ์ ์„ ๊ณต์œ ํ•˜๊ณ  ์„œ๋กœ ๋„์›€์ด ๋˜๊ธฐ ์œ„ํ•ด ์ปค๋ฎค๋‹ˆํ‹ฐ๋ฅผ ์šด์˜์ค‘์ž…๋‹ˆ๋‹ค. ๐Ÿ”— B2B ๋””์ž์ด๋„ˆ๋“ค์˜ ๋ชจ์ž„ ๋…ธ์…˜ ๋งํฌ: abit.ly/b2b-designers

How to Use Product Analytics Tools to Reduce User Friction

Medium

How to Use Product Analytics Tools to Reduce User Friction

2021๋…„ 10์›” 20์ผ ์˜ค์ „ 5:07

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