๐Ÿ‘‹๐Ÿป์„œ๋ธŒ์Šคํฌ๋ฆฝ์…˜ ๋น„์ฆˆ๋‹ˆ์Šค์˜ Churn Rate(๊ณ ๊ฐ ์ดํƒˆ๋ฅ ) ๋ฆฌํฌํŠธ B2B (SaaS), B2C (๋ฏธ๋””์–ด, ์„œ๋ธŒ์Šคํฌ๋ฆฝ์…˜ EC) ๋“ฑ ์•ฝ 3๋งŒ๊ฐœ ๊ธฐ์—…์˜ ์„œ๋ธŒ์Šคํฌ๋ฆฝ์…˜ ๋น„์ฆˆ๋‹ˆ์Šค์˜ Churn Rate(๊ณ ๊ฐ ์ดํƒˆ๋ฅ ) ๊ด€ํ•œ ๋ฆฌํฌํŠธ๊ฐ€ Profitwell็คพ์—์„œ ๋ฐœํ–‰ํ•˜์˜€๋„ค์š”. SaaS ๋ชจ๋ธ์€ ์„œ๋ธŒ์Šคํฌ๋ฆฝ์…˜ ๋น„์ฆˆ๋‹ˆ์Šค ์ „์ฒด ์ค‘์—์„œ๋„ Churn Rate๊ฐ€ ๋‚ฎ๊ฑฐ๋‚˜(์ฒจ๋ถ€ ๊ทธ๋ฆผ) ๊ณ ๊ฐ ๋‹จ๊ฐ€๊ฐ€ ์˜ฌ๋ผ๊ฐˆ์ˆ˜๋ก Churn Rate์ด ๋–จ์–ด์ง€๋Š” ๋“ฑ ๋‹ค์–‘ํ•œ ์ธ์‚ฌ์ดํŠธ๋ฅผ ์–ป์„ ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ํ•ด๋‹น ๋ฆฌํฌํŠธ๋Š” SaaS ๋น„์ฆˆ๋‹ˆ์Šค์— ๊ด€ํ•ด์„œ๋„ ๊ณ ๊ฐ ๋‹จ๊ฐ€, ๊ณ ๊ฐ ํƒ€์ž…, ์ง€์—ญ, ์ž๊ธˆ ์กฐ๋‹ฌ ์ƒํ™ฉ ๋“ฑ์—์„œ์˜ Churn Rate์ด ์ฐจ์ด๋ฅผ ๋ณด์ธ๋‹ค๊ณ  ๋ฐ์ดํ„ฐ๋กœ ์„ค๋ช…ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๐Ÿฅธ ์ดํ•˜ ํ๋ ˆ์ดํ„ฐ ์ƒ๊ฐ ํ•ด๋‹น ๋ฆฌํฌํŠธ์— ๋”ฐ๋ฅด๋ฉด B2B SaaS์˜ Churn Rate๋Š” ํ‰๊ท  2.65%์ธ๋ฐ ์ €ํฌ ์„œ๋น„์Šค์— ๋น—๋Œ€์–ด ๋ณด๋ฉด ์ €ํฌ๋Š” ์•„์ง๋„ ๊ฐˆ ๊ธธ์ด ๋ฉ€๋‹ค๊ณ  ๋Š๊ผˆ์Šต๋‹ˆ๋‹ค. ์ €๋Š” ์•„๋ž˜ ๊ณต์‹์ด ๋‹ต์ด๋ผ๊ณ  ์ƒ๊ฐํ•˜๋ฉฐ ๊ณ ๊ฐ์˜ ํŽ˜์ธ ํฌ์ธํŠธ์™€ ์š”๊ตฌ ์‚ฌํ•ญ์„ ๊ณ„์†ํ•ด์„œ ์ˆ˜์ง‘, ๋ถ„์„ํ•˜์—ฌ ์ œํ’ˆ ๊ฐœ์„ ์„ ์ด์–ด๊ฐ„๋‹ค๋ฉด Churn Rate์ด ํ‰๊ท ์น˜์— ๊ฐ€๊นŒ์›Œ์งˆ ๊ฑฐ๋ผ ๋ฏฟ์Šต๋‹ˆ๋‹ค. Honestly, thereโ€™s nothing magical to reducing churn. Active Rateโ†‘ = Retentionโ†‘ = Churn Rateโ†“ ๋งํฌ: https://www.profitwell.com/churn-report

2021๋…„ 11์›” 22์ผ ์˜คํ›„ 1:48

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