Personas Tend To Be The Wrong Tool | 심규섭 | 커리어리

심규섭Style Theory - Senior Growth Manager

7달 전

Personas Tend To Be The Wrong Tool When trying to answer the question of who they are trying to solve for, product teams often use their stated personas as the answer. But personas, as they are typically defined, have one or more of the following issues: Current User vs Next User – Product personas tend to describe who your current users are. The adjacent user is a forecast of who your next user is so that you can enable the things to make them successful. Too Static – A company will often come up with their personas and anchor on them for years, never evolving and updating them. The definition of your adjacent user should be evolving and changing more frequently as you solve for one and move to another. Too Broad – Personas tend to be too broad to be actionable. Living beneath a lot of persona definitions are many sub-segments. The adjacent user is about having a view on those sub-segments living at the edge of who the product is working for today. Not Based on Usage – Companies often build personas based on demographic factors and emotional needs. While these are valuable for many applications, they won’t help you solve adoption issues for adjacent users unless you also include their usage barriers in your definitions.

The Adjacent User Theory

andrewchen

업계 탑 IT 피플이 매일 인사이트 얻는 곳, 커리어리

👆 유명 기업 실무자들이 매일 트렌드를 선별하고 해석해요.
🤘 구글, 아마존, 네이버, 카카오 재직자들의 커리어를 한 눈에 확인하세요.
🤟 일상의 생각을 꾸준히 기록하고 커리어를 더 풍성하게 가꿔보세요.