๐Ÿค” ์ผ์ฃผ์ผ ์ „, ์‹œ๋ฆฌ์ฆˆB ํˆฌ์ž ๋ฐ›์•˜๋‹ค๋Š” ์ž๋ž‘ ๋ฉ”์ผ์„ ๋ฐ›์•˜๋‹ค. ๐ŸŽˆ ํ•œ ์ค„ ์š”์•ฝ - ๊ฒŒ๋”ํƒ€์šด์ด ์‹œ๋ฆฌ์ฆˆB๋ฅผ ํ†ตํ•ด ๋ฐ›์€ ๊ทธ ๊ฐ€๋Šฅ์„ฑ์€ ๊ทธ๋“ค์˜ '๋น„์ „'๊ณผ '๋ชฉํ‘œ'๋ผ ์ƒ๊ฐํ•œ๋‹ค. โœ” ๊ฒŒ๋”ํƒ€์šด์ด 2,000์–ต์˜ ๊ฐ€์น˜๋ฅผ ์ž…์ฆ๋ฐ›์œผ๋ฉฐ, 600์–ต์˜ ํˆฌ์ž๋ฅผ ๋ฐ›์„ ์ˆ˜ ์žˆ๋Š” ์ด์œ ๋ฅผ ํ•œ ๋ฒˆ ๋ณผ๊นŒ์š”? ์ด๋ฅผ ์œ„ํ•ด์„œ๋Š” ๊ฒŒ๋”ํƒ€์šด์˜ CEO์ด์ž ๊ณต๋™์ฐฝ์—…์ž์ธ Phillip Wang์ด ์“ด "Why the Metaverse Matters"๋ฅผ ์šฐ์„  ์‚ดํŽด๋ณด๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค. ์ด ์•ˆ์—๋Š” ๊ฒŒ๋”ํƒ€์šด์˜ ๋น„์ „๊ณผ ๋ชฉํ‘œ๊ฐ€ ๋“ค์–ด์žˆ๋Š”๋ฐ, ์—ฌ๊ธฐ์— ์ง‘์ค‘ํ•˜๋ฉด ๊ทธ ์ด์œ ๊ฐ€ ๋ณด์ž…๋‹ˆ๋‹ค. โœ” ์šฐ์„  ํ•˜๋‚˜๋Š” "The Metaverse is about how people interact with each other and the spaces they create."์ž…๋‹ˆ๋‹ค. ์ฝ”๋กœ๋‚˜ ์‹œ๋Œ€์— ๋ฉ”ํƒ€๋ฒ„์Šค์˜ ์—ญํ• ์ด ์‚ฌ๋žŒ๋“ค์˜ ์ƒํ˜ธ์ž‘์šฉ๊ณผ ๊ทธ๋“ค์˜ ๊ณต๊ฐ„์„ ์ฐฝ์กฐํ•˜๋Š” ๊ฒƒ์ด๋ผ ๋งํ•˜๋Š” ๋ฐ์š”. ์ €๋Š” ๊ฒŒ๋”ํƒ€์šด์ด ์ด๋ฅผ ์œ„ํ•œ ๋„๊ตฌ๋กœ์จ, ์ด๋ฏธ ์ž๋ฆฌ๋งค๊น€ํ•˜์ง€ ์•Š์•˜๋‚˜ ์‹ถ์Šต๋‹ˆ๋‹ค. "Millions of people have used Gather as a way to get together with their friends, families, and communities in all sorts of places and experiences. We've seen family dinners, rock-band performances, birthday parties, escape rooms, late-night study sessions, or official recreations of Magic: The Gathering universes. We've even had people create wedding venues and get married on Gather!" โœ” ์ด๋ฏธ ๊ฒŒ๋”ํƒ€์šด์—์„œ ๋งŽ์€ ์ผ๋“ค์ด ๋ฒŒ์–ด์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฝ๋ฐด๋“œ ๊ณต์—ฐ, ์ƒ์ผํŒŒํ‹ฐ ๋“ฑ ๋ง์ด์ฃ . ํ•œ๊ตญ์—์„œ๋Š” ๋ฐฉํƒˆ์ถœ(์ปค๋ฆฌ์–ด๋ฆฌ ๊ธฐ๋ก์Šต๊ด€ ์ฑŒ๋ฆฐ์ง€ ์‹œ์ฆŒ4)๋„ ์žˆ์—ˆ๊ณ , ๋น„๊ณต์‹์ ์œผ๋กœ ํ•œ๊ตญ์—์„œ '์ตœ์ดˆ'๋ผ ํ•  ์ˆ˜ ์žˆ๋Š” '์ €'์˜ ๋ฉ”ํƒ€๋ฒ„์Šค ๊ฒฐํ˜ผ์‹๋„ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.๐Ÿ˜Ž ๊ทธ๋งŒํผ ๊ฒŒ๋”๊ฐ€ ์ด์šฉํ•˜๊ธฐ๋„ ์‰ฌ์šฐ๋ฉฐ, ๋ฉ€ํ‹ฐ ๊ธฐ๋Šฅ์ด ๋›ฐ์–ด๋‚˜๋‹ค๋Š” ๊ฒƒ์„ ์˜๋ฏธํ•ฉ๋‹ˆ๋‹ค. ๋ฌผ๋ก , ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์ด ์ ‘์†ํ•˜๋ฉด ๊ณผ๋ถ€ํ•˜๊ฐ€ ๊ฑธ๋ฆฌ๋Š” ํ˜„์ƒ๋„ ์žˆ์ง€๋งŒ, ์ด๋ฒˆ ํˆฌ์ž๋ฅผ ํ†ตํ•ด ๋” ๋ฐœ์ „์‹œํ‚ค๋ฆฌ๋ผ ๋ฏฟ์Šต๋‹ˆ๋‹ค. โœ” ์ด์— ๋”ํ•ด Phillip Wang์€ ๊ทธ๋“ค์˜ ์—ญํ• ์ด "๊ฒฝ์Ÿ์ž๋ฅผ ์ด๊ธฐ๋Š” ๊ฒƒ"์ด ์•„๋‹Œ, "๊ฐ™์€ ์‚ฌ๋ช…์„ ๊ณต์œ ํ•œ ๊ธฐ์—…๋“ค๊ณผ ํ˜‘๋ ฅ"์ž„์„ ๊ฐ•์กฐํ•ฉ๋‹ˆ๋‹ค. ๋‹ค์Œ๊ณผ ๊ฐ™์€ ๋ง๋กœ์จ ๋ง์ด์ฃ . "our goal is not to beat our competitors. Instead, we seek to collaborate with mission-aligned organizations to push forward the broader Metaverse." โœ” ์ฆ‰, ๊ฒŒ๋”ํƒ€์šด์€ ๋ฉ”ํƒ€๋ฒ„์Šค๋ฅผ ๋งŒ๋“œ๋Š” ๊ทธ๋ฃน๋“ค(Facebook, MS, Roblox, Epic Games ๋“ฑ)์ด ๊ฒฝ์Ÿ์ž๊ฐ€ ์•„๋‹Œ, ๋ฏธ๋ž˜์˜ ํ˜‘๋ ฅ์ž๋กœ ํŒ๋‹จํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ด๋“ค์„ '์ด๊ธฐ๋Š” ๊ฒƒ'์ด ์‚ฌ์—…์˜ ๋ชฉ์ ์ด ์•„๋‹ˆ๋ผ, ํ˜‘๋ ฅ์„ ํ†ตํ•ด '๋ฉ”ํƒ€๋ฒ„์Šค์˜ ์‹œ์žฅ'์„ ๋„“ํžˆ๋Š” ๊ฒƒ์ž„์„ ๋ช…ํ™•ํ•˜๊ฒŒ ๋ฐํžˆ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. โœ” ์•„์ง '๋ฉ”ํƒ€๋ฒ„์Šค'๋ผ๋Š” ์‹œ์žฅ ์ž์ฒด๊ฐ€ ํŒŒ์ด๊ฐ€ ์ž‘๊ธฐ ๋•Œ๋ฌธ์—, ์šฐ์„  ์ด๋ฅผ ํ‚ค์šฐ๋Š” ๊ฒƒ์ด ์„ ํ–‰๋˜์–ด์•ผ ํ•จ์„ ๋งํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ์™ธ์—๋„ ๋ฉ”ํƒ€๋ฒ„์Šค๊ฐ€ ์ค‘์•™์ง‘๊ถŒํ™”๋˜์–ด์„œ๋Š” ์•ˆ ๋œ๋‹ค๊ณ  ๋งํ•ฉ๋‹ˆ๋‹ค. ๊ฑฐ๋Œ€ ๊ธฐ์—…์ด ์–‘๋ถ„ํ•ด์„œ ๋ฉ”ํƒ€๋ฒ„์Šค ์‹œ์žฅ์„ ๋…์ ํ•˜๋Š” ํ˜•ํƒœ๋กœ ๋‚˜์•„๊ฐ€์ง€ ๋ง๊ณ , ์‹œ์žฅ์ด ์•ˆ์ •ํ™”๋˜์—ˆ์„ ๋•Œ ๋ถ„๋ฐฐ๋˜๋Š” ํ˜•ํƒœ๋กœ ๋‚˜์•„๊ฐ€์•ผ ํ•จ์„ ๊ฐ•์กฐํ•ฉ๋‹ˆ๋‹ค. "No one entity (including ourselves) should have too much power." โœ” ์ž์‹ ๋“ค๋„ ๊ทธ์— ์†ํ•ฉ๋‹ˆ๋‹ค. '๋ฉ”ํƒ€๋ฒ„์Šค'๋ž€ ์„ธ๊ณ„๊ฐ€ ์ค‘์•™ํ™” ๋œ๋‹ค๋ฉด ๊ทธ ํž˜์ด ์ œํ•œ๋  ์ˆ˜ ์žˆ์Œ์„ ์–ดํ•„ํ•˜๋Š” ๊ฒƒ์œผ๋กœ ๋ณด์ž…๋‹ˆ๋‹ค. ์ฆ‰, '๋…์ '์„ ๋ฒ—์–ด๋‚˜์•ผ๋งŒ ๊ทธ ์„ธ๊ณ„๊ฐ€ ๋”์šฑ ์ปค์งˆ ์ˆ˜ ์žˆ์Œ์„ ์˜๋ฏธํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ํƒˆ์ค‘์•™ํ™” ๋˜์–ด์•ผ๋งŒ ๋ฉ”ํƒ€๋ฒ„์Šค ์„ธ๊ณ„ ์•ˆ์—์„œ '์ƒ์‚ฐ'๊ณผ '์†Œ๋น„'์˜ ํ–‰ํƒœ๊ฐ€ ์ข€ ๋” ์ž์œ ๋กญ๊ฒŒ ์ด๋ฃจ์–ด์ง์„ ์˜๋ฏธํ•œ๋‹ค๊ณ  ํŒ๋‹จํ–ˆ์Šต๋‹ˆ๋‹ค. โœ” ์ €๋Š” ๋ฉ”ํƒ€๋ฒ„์Šค์˜ ํž˜์ด ๊ทธ๊ฐ„ '์†Œ๋น„'์— ์น˜์ค‘๋˜์—ˆ๋˜ ๊ฐ€์ƒ์˜ ์„ธ๊ณ„์— '์ƒ์‚ฐ'์ด๋ผ๋Š” ์ˆ˜๋‹จ์ด ๋”ํ•ด์กŒ์„ ๋•Œ ๋ฐœํœ˜๋œ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค. ์ด๋ฅผ ํ†ตํ•ด '์˜คํ”ˆ ์œ ๋‹ˆ๋ฒ„์Šค'๋ฅผ ๊ตฌ์„ฑ ๊ฐ€๋Šฅํ•˜๋‹ค๊ณ  ํŒ๋‹จํ•˜๊ธฐ๋„ ํ•˜๊ณ ์š”. ๊ทธ ์ด์œ ๋Š” ํ˜„์‹ค์ด ์•„๋‹Œ, ๊ฐ€์ƒ์—์„œ '์‹ค์ œ ๋ˆ'์„ ๋ฒŒ๊ณ  '์†Œ๋น„'ํ•ด์•ผ๋งŒ ํ˜„์‹ค ์„ธ๊ณ„๋ฅผ '๋Œ€์ฒดํ•œ๋‹ค'๋Š” ๋ฉ”ํƒ€๋ฒ„์Šค์˜ ๋ฏธ๋ž˜๊ฐ€ ์™„์„ฑ๋œ๋‹ค๊ณ  ์ƒ๊ฐํ•˜๊ธฐ ๋•Œ๋ฌธ์ด์ฃ . ๋Œ€ํ‘œ์ ์ธ ์˜ˆ๊ฐ€ ์ œํŽ˜ํ† ์™€ ๋กœ๋ธ”๋ก์Šค์—์„œ ๋ฐœ์ƒํ•˜๋Š” '์ƒํ–‰์œ„'๋“ค์ด์ฃ . โœ” ์—ฌํŠผ, ๋‚ด์šฉ์ด ๋” ๊ธธ์–ด์งˆ ๊ฑฐ ๊ฐ™์•„ ์ด์ œ ๋๋‚ด๋ ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค. ๊ฒŒ๋”์˜ CEO์ธ Phillip Wang์ด ๋งํ•œ ๋‘ ๊ฐ€์ง€ ์ค‘์š” ๋‚ด์šฉ์€ ๋‹ค์Œ๊ณผ ๊ฐ™์Šต๋‹ˆ๋‹ค. 1๏ธโƒฃ Vision "The Metaverse is about how people interact with each other and the spaces they create." 2๏ธโƒฃ Goal "our goal is not to beat our competitors. Instead, we seek to collaborate with mission-aligned organizations to push forward the broader Metaverse." โœ” ์ €๋Š” ์ œ๊ฐ€ ํˆฌ์ž์ž์˜€๋”๋ผ๋„ ์ด ๋‘ ๊ฐ€์ง€๋งŒ ๋ณด๊ณ  ๊ฒŒ๋”(Gather)์— ํˆฌ์žํ–ˆ์„ ๊ฒ๋‹ˆ๋‹ค. ๋˜ํ•œ, ๊ฒŒ๋”ํƒ€์šด์— 2,000์–ต์˜ ๊ฐ€์น˜๋ฅผ ๋ถ€์—ฌํ•˜๋Š”๋ฐ ๋ง์„ค์ž„์ด ์—†์—ˆ๊ฒ ์ฃ . ๊ทธ๋“ค์˜ ๋น„์ „์€ ์ฝ”๋กœ๋‚˜ ์‹œ๋Œ€์— ์‚ฌ๋žŒ๋“ค ์‚ฌ์ด์—์„œ ๋ฐœ์ƒํ•˜๋Š” Pain Point๋ฅผ ์ •ํ™•ํžˆ ์ง‘์–ด๋‚ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด์— ๋”ํ•ด ๋ชฉํ‘œ๋Š” ์Šค์Šค๋กœ ๋ฉ”ํƒ€๋ฒ„์Šค ์‹œ์žฅ์˜ ํŒŒ์ด๋ฅผ ํ‚ค์šฐ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ฆ‰, ์ตœ๊ณ ์˜ ๋ฐฉํ–ฅ์„ฑ์„ ์ง€ํ–ฅํ•˜๊ณ  ์žˆ๋‹ค๊ณ  ๋ด…๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‹ˆ 18๊ฐœ์›” ๋งŒ์— ์ด๋Ÿฌํ•œ ๊ฒฐ๊ณผ๋ฅผ ๋‚ผ ์ˆ˜ ์žˆ์ง€ ์•Š์•˜์„๊นŒ์š”?๐Ÿ˜Ž #๋‹ค์‹œํ•œ๋ฒˆ #์ƒ๊ธฐ์‹œํ‚ค๋Š” #๋ฉ”ํƒ€๋ฒ„์Šค๊ฒฐํ˜ผ์‹ #๊ฒŒ๋”ํƒ€์šด

2021๋…„ 11์›” 13์ผ ์˜คํ›„ 5:12

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