๐Ÿค– ๊ทธ๋กœ์Šค PM์—๊ฒŒ ์š”๊ตฌ๋˜๋Š” ์Šคํ‚ฌ์€? ์ตœ๊ทผ ์ผ๋ณธ SaaS ์—…๊ณ„์—์„œ๋„ ํ”„๋กœ๋•ํŠธ ๋งค๋‹ˆ์ €(PdM/PM) ์ง๊ตฐ์ด ์ผ๋ฐ˜ํ™”๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ˜„์žฌ ์ผ๋ณธ์—์„œ๋Š” ํ”„๋กœ๋•ํŠธ ์กฐ์ง์ด ์„ธ์„ธํ•˜๊ฒŒ ๋‚˜๋ˆ„์–ด์ ธ ์žˆ์ง€๋Š” ์•Š์Šต๋‹ˆ๋‹ค๋งŒ, ํ”„๋กœ๋•ํŠธ ๋งค๋‹ˆ์ง€๋จผํŠธ๋ฅผ ์„ ๋„ํ•˜๋Š” ๋ฏธ๊ตญ์—์„œ๋Š” ์—ญํ• ๊ณผ ์ „๋ฌธ์„ฑ์— ์˜ํ•ด์„œ ์กฐ์ง์ด ๋‚˜๋‰˜๋Š” ์ผ€์ด์Šค๊ฐ€ ๋งŽ์Šต๋‹ˆ๋‹ค. ๋Œ€ํ‘œ์ ์ธ ์˜ˆ์‹œ๋Š” Growth PM์„ ์ค‘์‹ฌ์œผ๋กœ ๊ตฌ์„ฑ๋œ Growth Team์ด๋ผ๊ณ  ํ•ฉ๋‹ˆ๋‹ค. ์ผ๋ฐ˜์ ์œผ๋กœ PdM๋Š” ์ฃผ๋กœ ํ”„๋กœ๋•ํŠธ๋ฅผ ํ†ตํ•ด ๊ณ ๊ฐ์˜ ์„ฑ๊ณต์„ ์‹คํ˜„ํ•˜๋Š” ๊ฒƒ์— ์ง‘์ค‘ํ•˜๋Š” ํ•œํŽธ, Growth PM์€ PMF ํ›„์˜ ํ”„๋กœ๋•ํŠธ๋ฅผ ํ†ตํ•œ ์‚ฌ์—…์˜ ์„ฑ๊ณต์„ ์‹คํ˜„ํ•˜๋Š” ๊ฒƒ์— ์ง‘์ค‘ํ•˜๋Š”๊ฒŒ ๋‹ค๋ฅธ ์ ์ด๋ผ๊ณ  ํ•ฉ๋‹ˆ๋‹ค. Growth PM์— ์š”๊ตฌ๋˜๋Š” ์Šคํ‚ฌ์€ 5๊ฐ€์ง€๋กœ ์ •๋ฆฌํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. 1. ํผ๋„ ์ „์ฒด๋ฅผ ์ปค๋ฒ„ํ•˜๋Š” ํ”„๋กœ๋•ํŠธ ๋ฐ์ดํ„ฐ ๋ถ„์„ ๋ฐ ๊ฐ€์‹œํ™” 2. ๊ทธ๋กœ์Šค ๊ฐ€์„ค ๊ฒ€์ฆ๊ณผ ์ตœ์ ํ™” 3. ๊ณ ๊ฐ ์ธ๊ฒŒ์ด์ง€๋จผํŠธ์™€ ๋ฆฌํ…์…˜ ํ–ฅ์ƒ, ๋ณด๋‹ค ๋งŽ์€ ์ˆ˜์˜ ํ”„๋กœ์ ํŠธ ๊ด€๋ฆฌ 4. ๊ณ ๊ฐ ์˜จ๋ณด๋”ฉ ๊ฒฝํ—˜ ๊ฐœ์„  5. ์ •๋Ÿ‰ ๋ฐ ์ •์„ฑ์  ๋ถ„์„์„ ํ†ตํ•œ ํ”„๋ผ์ด์‹ฑ ์ตœ์ ํ™”

Growth vs Marketing vs Product - Brian Balfour

Brian Balfour

Growth vs Marketing vs Product - Brian Balfour

๋” ๋งŽ์€ ์ฝ˜ํ…์ธ ๋ฅผ ๋ณด๊ณ  ์‹ถ๋‹ค๋ฉด?

๋˜๋Š”

์ด๋ฏธ ํšŒ์›์ด์‹ ๊ฐ€์š”?

2022๋…„ 4์›” 27์ผ ์˜ค์ „ 11:06

๋Œ“๊ธ€ 0

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    โŸช์‚ฌ์šฉ์ž๋ฅผ ์ดํ•ดํ•˜๋Š” ์œ ์ผํ•œ ๋ฐฉ๋ฒ•์— ๋Œ€ํ•ด์„œโŸซ

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