Too Much Creative Marketing is Stifled by Attribution | SparkToro
심규섭Style Theory - Senior Growth Manager
How Do We Combat Unattributed Marketing? Three ways: We accept that much of marketing is non-attributable, that investments in detailed measurement often cost more than they’re worth, and (perhaps most saliently) that the harder a tactic/channel is to measure, the less competitive and higher-ROI it usually is. We need to intentionally dedicate real budget to serendipitous, hard-to-measure channels and tactics, and justifying them using geographic and/or time-series-based, implied attribution. We have to get great at explaining this conundrum to the people determining where, how much, and whether we can make more creative investments.
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🤘 구글, 아마존, 네이버, 카카오 재직자들의 커리어를 한 눈에 확인하세요.
🤟 일상의 생각을 꾸준히 기록하고 커리어를 더 풍성하게 가꿔보세요.