How Do We Combat Unattributed Marke | 심규섭 | 커리어리

심규섭Style Theory - Senior Growth Manager

7달 전

How Do We Combat Unattributed Marketing? Three ways: We accept that much of marketing is non-attributable, that investments in detailed measurement often cost more than they’re worth, and (perhaps most saliently) that the harder a tactic/channel is to measure, the less competitive and higher-ROI it usually is. We need to intentionally dedicate real budget to serendipitous, hard-to-measure channels and tactics, and justifying them using geographic and/or time-series-based, implied attribution. We have to get great at explaining this conundrum to the people determining where, how much, and whether we can make more creative investments.

Too Much Creative Marketing is Stifled by Attribution | SparkToro

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