๐Ÿฅฏ์ข‹์€PM์—๊ฒŒ '์˜ํ˜ผ์˜ ๋‹ญ๊ณ ๊ธฐ ์ˆ˜ํ”„'์™€ ๊ฐ™์€ 10๊ถŒ์˜ ์ฑ… ์ด์ „์—๋„ PM์„ ์œ„ํ•œ ์ฑ…์„ ์ถ”์ฒœํ•œ ์ ์ด ์žˆ๋Š”๋ฐ, ์ถ”๊ฐ€๋กœ ์ข‹์€ ์ฑ…๋“ค์„ ์†Œ๊ฐœํ•˜๋Š” ๊ธ€์ด ์žˆ์–ด์„œ ๊ณต์œ ํ•ฉ๋‹ˆ๋‹ค. ๋ชจ๋“  ์ฑ…์„ ๋‹ค ์‚ฌ๋ฉด ๋ชป ๋ณผ ๊ฐ€๋Šฅ์„ฑ์ด ํฌ๋‹ˆ ์ž‘๊ฐ€๋‹˜์ด ์ถ”์ฒœํ•˜๋Š” ์ด์œ ์™€ ๋‚ด์šฉ์„ ํ™•์ธํ•ด๋ณด๊ณ  ๋ณธ์ธ์—๊ฒŒ ํ•„์š”ํ•˜๊ฑฐ๋‚˜ ํฅ๋ฏธ๋กญ๊ฒŒ ๋А๊ปด์ง€๋Š” ๊ฒƒ์„ ๋จผ์ € ๋ณด๋ฉด ์ข‹์„ ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค. ๊ด€๋ จ ์ฑ…์„ ์ฝ์œผ๋ฉด์„œ ๋Š˜ ์ƒ๊ฐํ•˜๋Š” ๊ฑด ์ด ์œ ์šฉํ•œ ์ง€์‹๋“ค์„ ๋‚ด ๊ฒƒ์ด ๋˜๋„๋ก ๋งŒ๋“œ๋Š” ๊ฒŒ ์ค‘์š”ํ•œ๋ฐ ๊ทธ๊ฒŒ ์ฐธ ์–ด๋ ต์Šต๋‹ˆ๋‹ค. ๊ฐœ์ธ์ ์œผ๋ก  ํ•œ ๊ถŒ์ด๋ผ๋„ ์ œ๋Œ€๋กœ ์ฝ๊ณ  ์–ด๋ ค์šด ๋ถ€๋ถ„์€ ๋˜ ํ•œ ๋ฒˆ ๋” ๋ณด๋ ค๊ณ  ํ•˜๋Š” ํŽธ์ž…๋‹ˆ๋‹ค. [์ฑ… ๋ชฉ๋ก] 1. Inspired ์ธ์ŠคํŒŒ์ด์–ด๋“œ - Marty Cagan 2. Drive ๋“œ๋ผ์ด๋ธŒ - Daniel Pink 3. Start with WHY ๋‚˜๋Š” ์™œ ์ด์ผ์„ ํ•˜๋Š”๊ฐ€? 4. The Lean Startup ๋ฆฐ์Šคํƒ€ํŠธ์—… - Eric Ries 5. Good Strategty, Bad Strategy ์ „๋žต์˜ ์ ์€ ์ „๋žต์ด๋‹ค - Richard Rumelt 6. The Right It ์•„์ด๋””์–ด ๋ถˆํŒจ์˜ ๋ฒ•์น™ - Alberto Savoia 7. How to Speak Machine ์ œํ’ˆ์˜ ์–ธ์–ด - John Maeda 8. Value Proposition Design ๋ฐธ๋ฅ˜ ํ”„๋กœํฌ์ง€์…˜ ๋””์ž์ธ - Alex Osterwalder ์™ธ 9. Testing Business Ideas - David Bland, Alex Osterwalder 10. Shape up - Ryan Singer

15ํ™” ์ข‹์€PM์—๊ฒŒ '์˜ํ˜ผ์˜ ๋‹ญ๊ณ ๊ธฐ ์ˆ˜ํ”„'์™€ ๊ฐ™์€ 10๊ถŒ์˜ ์ฑ…

Brunch Story

15ํ™” ์ข‹์€PM์—๊ฒŒ '์˜ํ˜ผ์˜ ๋‹ญ๊ณ ๊ธฐ ์ˆ˜ํ”„'์™€ ๊ฐ™์€ 10๊ถŒ์˜ ์ฑ…

2021๋…„ 5์›” 7์ผ ์˜ค์ „ 11:14

๋Œ“๊ธ€ 2